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Increasing the white space between products on your site also increases customer favorability of your products and almost doubled sales in the study.

The space allows for easier identification and mental processing by shoppers.

As Nate Bargatze says:

Every book is just the most words. It doesn’t let up. Every page is more words. It’s like ‘what are you talking about?” Put some blank pages in there. Let me get my head above water for 2 seconds.

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A heads up for any social media managers and Reels makers out there:

Instagram now allows anyone to download public Reels

More Insta going TikTok, but it means your content could be shared or repurposed outside the garden’s walls.

You can turn the download option off through Settings > Privacy > Reels and Remix and tap on the “Allow people to download your Reels” toggle.

&

a Reel that uses a licensed audio clip, the downloaded video will not have any audio.

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Simple Modern recently hit 1 million orders via their Shopify site and one of the co-founders tweeted out the 3 focuses that led to this success. I care about #1:

Limited Edition Drops

SUPREME is king at this, but you can’t just drop whatever and watch the money roll in.

Every new product release can be turned into An Event™, but over doing the drops is like overdoing sales, it dilutes the value prop.

A 3 circle venn diagram titled Drop It Like It's Hot. The top left circle is "on trend" (Something in tune with “the moment”), top right is "on target" (Something your fans want), and bottom middle is "on brand" (Something that matches what fans expect from you). Where the overlap is a grail drop.
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Speaking of consumers wanting experiences and brand created content, Louis Vuitton (& Co) is delivering.

LVMH is building a luxury destination right in the heart of Paris, giving aspiring artisans and curious visitors a place to interact with the 280 skilled trades that power the fashion conglomerate’s 75 brands.

hope is access to artisans and the inner workings of how luxury goods are made will increase appreciation of the goods and inspire some to join the ranks.

Immersive experiential marketing meets talent recruitment. It’s like LinkedIn jumping into the metaverse.

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Survey says…

consumers would like their smartphones to recognize their daily commute and suggest picking up coffee on the way

Sounds like a job for AI personal assistants.

the ability to take photos of products they see with their smartphones and be automatically directed to the product page for purchase

The traditional search engine as a mass platform is dead.

they want integrated shopping and entertainment experiences

So do the streaming platforms, Amazon has been working at this for a while.

Moral of the story: shoppers want experiences to be low friction and multi-modal.