Google will now use AI to tell you how to optimize your video ads based on their “data-backed creative best practices”.
Basically, it’ll tell you if you didn’t check a box on the list.
That list includes:
- Show your brand off the bat and continue to show it often
- Have the right video length
- Use a voice-over
- Include all 3 aspect ratios
More ABCD compliant attributes coming soon.
There is an expression in Japanese that says that someone who makes things of poor quality is in fact worse than a thief because he doesn’t make things that will last or provide true satisfaction. Athief at least redistributes the wealth of a society.
-Andrew Juniper
The core of good marketing is a providing more value than the customer expects. This is built on a quality product or service.
If the quality is missing, the value doesn’t exist, and everything else is a lie.
Podcasts remain an underrated messaging medium for brands (whether via content or advertising).
Over half of business owners are daily podcast listeners, study shows
Majority of executives would buy from brands promoted on podcasts
More ads in more places: Spotify will let artists pay to appear as homescreen recommendations
Surprised this wasn’t an option already.
Steal This: Your Haters' Words to Your Stans Ears
No matter what you do, you'll have fans and you'll have haters.
As I said previously:
Here is that concept in action.
It's like Subpar Parks, but the brand is owning the negative reviews.
These 1-star experiences are someone else's dream day on the slopes. This is a brilliant way to attract that group, tout the "benefits," warn those that don't want this kind of experience, and have a little fun all at the same time.
Grail level messaging right here.
