How do you build a brand in world intermediated by chatbots and AI agents?
And in a world that’s less screen-centric?
What about a world with translucent screens we wear on our faces?
How do you become the synonym for the activity? Like Google for search and Kleenex for tissue.
It’s a reminder that customers reward companies that take long-term bets on value and consistency
That reminder is Kirkland, Costco’s house brand. A brand that is now bigger than Coca-Cola and Nike.
A brand that came about after listening to customers. What a novel idea!
(Just make sure you’re listening to your actual customers)
Google ruling LLM 101:
chatbots now routinely incorporate into their responses fresh information from the internet or other sources through a process known as grounding
before, an LLM’s response was time-limited by the end date of its training data…through grounding an LLM can now access content beyond its training data, such as web pages in a search index, to provide more recent and more accurate information
pre-training creates a base (or foundation) model, which is then post-trained (or fine-tuned) on collections of data so that the base model can perform specialized tasks
What Battery Charge Level Gets The Best Ads?
AppLovin’s ad targeting signals aren’t unique, but sometimes it’s good to get a reminder about what plays a role:
factors like:
- Advertising ID (IDFA or GAID);
- Vendor IDs (IDFV);
- IP Address;
- App Set IDs;
- Device make, model, carrier and operating system;
- Screen size and orientation, audio volume, battery and memory usage;
- Name and properties of the mobile application showing the ad;
- The country, time zone, and locale settings of the device;
- Network connection type and speed;
- Internet browser user-agent;
- Browsing behavior and search and purchasing histories;
- Previous interactions with ads served by AppLovin, with our advertising partners, or merchant partners’ websites and advertisements.