LLMs love YouTube
YouTube is cited 200x more than any other video platform in AI search results
If SEO 4 LLMs is about showing up where the spiders are crawling, it might be time for your brand to start a YouTube channel.
Jobs report: fewer jobs, better pay?
No federal jobs data this month due to the shutdown, so ADP’s data will have to do:
Private sector employment shed 32,000 jobs in September and pay was up 4.5 percent year-over-year
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“Despite the strong economic growth we saw in the second quarter, this month’s release further validates what we’ve been seeing in the labor market, that U.S. employers have been cautious with hiring,” said Dr. Nela Richardson, chief economist, ADP.
More ads in more places: Mastercard edition
Mastercard unveils a dedicated network to deliver personalized content across channels at scale.
Advertisers come to Mastercard to deliver tailored offers and content (i.e., cashback, discounts, incentives, advertisements and more) to specific audiences aligned to their own business goals.
From the landing page:
Leverage our extensive network of publishing partners to reach millions of actively engaging, permissioned consumers
A sharp deterioration in consumers’ views of the current economic situation weighed on confidence
😬
Present situation vibes dropped 7 points .
Expectations dipped (again) and have now been below 80 (the unofficial recession signal) since February (maybe giving credence to the rolling recession hypothesis?).
Consumers’ write-in responses showed that references to prices and inflation rose in September, regaining its top position as the main topic influencing consumers’ views of the economy.
