Brands are micro-cultures
&, as Eliot Peper says
Culture is a collective project in which we all have a stake and a voice.
Brands are also collective stories. Stories where the story the business tells about the brand intersects with the story the customers tell about the brand.
The goal is to have two nearly overlapped circles for this Venn diagram.
Because this is where positive word of mouth happens. And the brand story spreads.
You want this advice from Eliot to happen:
So when you fall in love with a story, tell your friends
🍄
Your brand isn’t in the pixels, it’s in the work you put in to build it and co-create a reputation of meaning.
As Seth says:
It’s worth noting that when asked to name a great logo or a great brand name, almost everyone picks a brand they like and trust. The name is simply a symptom of that, not a cause.
More ads in more places: Discord edition
Discord has begun rolling out In-Game Rewards — branded video ads tied to game-related perks.
How it works:
- Unskippable, immersive video ads. These ads pause if users look away, ensuring full engagement.
- Opt-in personalization. Users can enable “In-Game Rewards” to receive promotions tailored to their gaming activity.
- Privacy-friendly targeting. Discord doesn’t rely on real names or invasive personal data, giving brands interest-based targeting with fewer privacy concerns.