US consumers overall will slash their holiday spending about 5% this year, while Gen Zers expect to cut it 23%, per Inkl. This move is driven by a shift in spending toward experiences and entertainment, leaving less for holiday shopping.
So a shift away from tariff impacted expenditures?
via EMARKETER
“Right, just copyright your faults, man."
Your brand’s faults—imperfections—are what makes it unique. Like the taste of Red Bull. Or these ads from Snowbird mountain.
Hiding faults can feel deceptive to customers. Turning them into strengths builds your brand.
Secondhand demand is up 📈
Job market is down 📉
Oh, and treasury yields don’t look great
AI investment is entering bubble territory
It’s beginning to look like a blue Christmas?
via EMARKETER
Treat Every Email Like a Brand Billboard
Every element (from fonts to whitespace) reinforces brand identity.
“Email is brand. Make every inbox touchpoint intentional.”
Why it works: Long-term engagement > short-term CTR spikes.
Love this sentiment, though I’d edit it a bit:
Treat Every Message Like a Brand Billboard
Every element (from fonts to whitespace) reinforces brand identity.
“Messaging is brand. Make every inbox touchpoint intentional.”
Every interaction with your brand is building up or chipping away at the perception of your brand in the customer’s mind.
via DTC