∞

If you’ve been paying attention, this isn’t a surprise

Using the ad tools Meta is developing, a brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target and offer suggestions on budget

Meta also plans to enable advertisers to personalize ads using AI, so that users see different versions of the same ad in real time, based on factors such as geolocation

Are artisanal, hand crafted ads the future zig?

via WSJ

∞

facts don’t have any meaning unless people pay attention to them, and people pay attention to, and remember, good stories.

Save your features rich messaging for the purchase decision moment.

“Once upon an 800 lb weight capacity…” doesn’t hit the same.

Match the narrative your shopper is telling themselves in the moment they meet your message.

via Collab Fund

∞

Marketing is messaging. And messaging is the act of setting expectations by guiding perception.

This Nudge newsletter on placebos covers it well.

Adding the color red to a painkiller pill makes it more effective.

We assume customers are rational.

We think there’s no way a headache can be cured by colouring.

But the sham surgery proves that’s not true. Marketing alters our perception.

∞

Amazon wants to be the Google Ads of CTV (potentially) moving to auction-based buying.

Lower costs, no delivery guarantees, and (I’d imagine) a workflow many digital-first buyers are more familiar with.

Now for the jargon:

non-guaranteed delivery across run-of-service (ROS) inventory, targeting any Amazon DSP audience, but with a dynamic pricing model.

That pricing flexibility allows real-time bid optimization within a defined range—marketers set a floor and a ceiling, and Amazon’s system works within those bounds to find available impressions.

∞

OXO started as an accessibility-centric company.

“Oversized” handles for easier use by arthritic users.

Designing for edge cases and accessibility usually benefits all users.

🍏 👀

The truly astounding part of WWDC is that they made my nostalgic for iOS 7.0’s readability.

What are we doing here, y’all? This isn’t even 101-level design; I saw better stuff on boingboing & Envato’s design roundup listicles in 2010

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— Thomas Cannon (@thomascannon.me) Jun 9, 2025 at 2:09 PM