You can use LinkedIn as a CTV ad delivery channel:
Connected TV Only Campaign
Connected TV video ad campaigns allow you to reach professionals on their connected televisions or streaming devices. Engage your audience with high quality video ads on a larger screen.
Important Changes
- Only video ads are supported
- Connected TV campaigns are only available on LinkedIn Audience Network
- Videos must meet CTV video specifications
How confident are you in your product that you’d talk positively about your competitors’ products in public?
Brands are micro-cultures
&, as Eliot Peper says
Culture is a collective project in which we all have a stake and a voice.
Brands are also collective stories. Stories where the story the business tells about the brand intersects with the story the customers tell about the brand.
The goal is to have two nearly overlapped circles for this Venn diagram.
Because this is where positive word of mouth happens. And the brand story spreads.
You want this advice from Eliot to happen:
So when you fall in love with a story, tell your friends
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Your brand isn’t in the pixels, it’s in the work you put in to build it and co-create a reputation of meaning.
As Seth says:
It’s worth noting that when asked to name a great logo or a great brand name, almost everyone picks a brand they like and trust. The name is simply a symptom of that, not a cause.