Could Google’s best anti-trust defense be to play up its coming irrelevance?
Apple SVP of Services Eddy Cue said last week that AI will one day replace search engines like Google.
Cue said he expects Safari to eventually swap out Google for AI services from up-and-comers including OpenAI, Anthropic, and Perplexity.
Which of course brings to mind the Twain-ism, “the reports of my death are greatly exaggerated.”
In the long run, Google’s 10 Blue Links™ approach is likely dead, a former monopoly. But how long is that long run?
via The Daily Upside
Charlie Day with the advice all marketers need to hear:
A good campaign probably has a little bit of risk. You’re much better off taking the risk and taking the swing on something that could be wildly successful.
Playing it safe is planning to fail.
You can set brand guidelines in Meta Ads Manager to help steer / personalize the AI to your brand for more on-brand generative options.
Another clear step towards less direct input from marketers and more genAI in the ads platform (and everywhere else) a.k.a. Zuck’s dream.
Tears for Fears shows songwriting is just like making ads
You get a great title, it’s half the battle.
Good beat. Good title. Ok, the rest is simple.
Your creative is your beat.
Your headline is your title.
Something something Shout
The indicators are fine, the vibes are bad
A fair amount of US economic hard data — like consumer spending, a 3% rise in core GDP last quarter, and this latest jobs report — have suggested the economy is holding up despite broad uncertainty
But
Last week delivered the lowest reading on the Conference Board’s Consumer Confidence Index since 2011
I usually think in terms of animal spirits, which should mean bad vibes cause bad indicators. But that connection seems weak these days.
Does political tribalism and attention-capture news mean we just always think things are bad and COVID rewired our spending response behavior?
A perma-vibecession soundtracked by ringing registers?
via The Daily Upside