Benefits > Features

What’s the scrappy / DIY version of that big, expensive campaign idea?

If it can be easily scaled, it can be easily copied.

What’s something you’re willing to work harder and longer on than most?

Do more of that.

When I’m interviewing someone or talking to someone looking to break into marketing, I always ask if they have any go to sources for marketing news / insights / tips & tricks, etc.

Typically the answer is some form of feed.

“I scroll LinkedIn”
or
“TikTok shows me a lot”
or
“I follow a lot of marketing people on Instagram”

I’m never impressed by this.

My advice, find a few blogs / sites / newsletters related to your role and/or area of interest and subscribe in a way that there isn’t an algorithm between you and the most recent update.

Email is good. RSS* is my preferred method.

Keep feeds for discovery and entertainment.
Create a space you control for learning.
Cultivate your own curious corner.

*RSS Tools

• Newsblur gives you an email address to use so you can get newsletters and RSS feeds in one place
• feeeed gives you a more social feed feel
• Feedly is easy (I no longer use it)
• Tapestry goes beyond just RSS, like a custom, cross-platform feed

Do you need to do the whole thing? Or can you just do the part you’re particularly good at as part of a team?

Is growing your list of offerings the right move? Or would you be better served by subtracting—focusing on the most popular / what works the best?