Charlie Day with the advice all marketers need to hear:
A good campaign probably has a little bit of risk. You’re much better off taking the risk and taking the swing on something that could be wildly successful.
Playing it safe is planning to fail.
You can set brand guidelines in Meta Ads Manager to help steer / personalize the AI to your brand for more on-brand generative options.
Another clear step towards less direct input from marketers and more genAI in the ads platform (and everywhere else) a.k.a. Zuck’s dream.
Tears for Fears shows songwriting is just like making ads
You get a great title, it’s half the battle.
Good beat. Good title. Ok, the rest is simple.
Your creative is your beat.
Your headline is your title.
Something something Shout
The indicators are fine, the vibes are bad
A fair amount of US economic hard data — like consumer spending, a 3% rise in core GDP last quarter, and this latest jobs report — have suggested the economy is holding up despite broad uncertainty
But
Last week delivered the lowest reading on the Conference Board’s Consumer Confidence Index since 2011
I usually think in terms of animal spirits, which should mean bad vibes cause bad indicators. But that connection seems weak these days.
Does political tribalism and attention-capture news mean we just always think things are bad and COVID rewired our spending response behavior?
A perma-vibecession soundtracked by ringing registers?
via The Daily Upside
Audio on!
“That move led to a spike in branded search, stronger revenue, and better margins, even as their overall category was in decline,” Shah writes. “Audio wasn’t just supporting awareness. It was delivering real revenue results.”
Because ears are different than eyes
helps build emotional connection and memory structures that influence buying behavior
Why you need pre-search discovery
up to 30 percent of search clicks are actually driven by exposure to other media like video and Audio
Audio is part of (almost) every strategy I write these days.