Google will start using “Landing Page Screenshots for Video Ads for Demand Gen Campaigns” “to improve your YouTube ad performance,” according to emails they’ve been sending to account holders.
I understand all those words, but don’t quite know what this will look like. Couldn’t find any examples.
About those tariffs, they’re on hold. For now. Kind of.
For 90 days, it’ll be 10% on everyone. Except China, who gets all the tariffs at a new 125% rate.
Like TikTok, this deadline might be performative. It’s all about the deal.
(that picture in the second link, oompa loompa in chief)
When thinking about the assets you’re going to create as part of your marketing mix—whether images, video, words, audio, whatever—make sure you are using different pieces to come from different angles. Each piece can appeal to a different audience—or different facet of your audience.
Is playlist design the new branding exercise?
a new study, researchers found that when background music at a workplace is out of sync with what workers need to do their jobs, it can affect their energy, mood – and even performance.
Public Regard curates playlists as part of their design process.
via ScienceDaily
Google Merchant Center now uses your marketing email content “in places across Google such as Search, Shopping, and Maps.”
From the docs:
What information does Google extract?
Google crawls through the marketing content to gather relevant data, including, but not limited to:
- Links to primary social media channels
- Highlighted social media content
- Upcoming or current sales and promotions
- Brand images and videos
- Brand voice and values
Not great if you like VIP offers for subscribers.
Opt-in by default. Big G may auto-subscribe or may need to be added to your list manually.