So as your building your thing, refining your process, engaging your audience…How much has to be new and how much can be repeated (to the delight or unawareness of the audience)?

Repetition begets routine begets habit

Newness begets surprise begets delight

One without the other is hard to sustain

The combination creates a flywheel

via Gabe the Bass Player

Property incentivizes us.
Prices guide us.
Profits lure us to new changes and losses discipline us.

Pete Boettke on what’s pretty much the core of marketing.

Incentives matter

Part of the abstract from the paper The Rank Length Effect:

The same ranked items elicit more positive judgments when the rank length is longer (vs. shorter), although the differences in judgments between the ranked items are smaller. This effect is driven both by consumers’ tendency to narrowly focus on the rank list and by the manner in which they map the rank list onto their mental number line. The rank length effect extends to willingness to pay, and choice.

Translation: ranking well is more impressive if the list is longer (Top 25 vs Top 10).

Performance PR professionals take note.

A business enterprise has two basic functions: marketing and innovation

-Peter Drucker