CuriousMarketers.(Book)Club: $100M Offers Made Easy
Ben Preston’s “100M Offers Made Easy” provides an overview of creating irresistible offers for marketing and offers guidance on using AI tools to enhance this process.
A Tariffs Headline Roundup
Concerns are rising about a potential U.S. economic slowdown due to consumer spending shifts and the impending impacts of new tariffs. These are the recent headlines.
Marketing is the act making a promise—or a series of promises. Good marketing delivers on that promise. Bad marketing pisses people off.
Daring Fireball breaks down how Apple Intelligence broke Apple’s promises.
The fiasco is that Apple pitched a story that wasn’t true, one that some people within the company surely understood wasn’t true, and they set a course based on that.
You can stretch the truth and maintain credibility, but you can’t maintain credibility with bullshit.
Apple either drank its own Kool-Aid or forgot who its real customers were.
A slew of earnings reports last week from the consumer discretionary sector raised the specter of sapped spending as executives discussed the possibility of increasing prices on goods to offset the costs of tariffs on shipments from Canada, Mexico, and China.
Retail roulette continues
via The Daily Upside