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85% of registered voters surveyed trust podcasts more than any other news and information source, including newspapers (print or digital), TV (broadcast or cable), AM/FM radio, and social media.

Audio is the only mass medium that bypasses the eyes, which means it is processed differently by the brain.

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Social Savannah’s top…

Black Friday strategies / hooks for Meta:

  1. Unboxing reaction
  2. Price / discounts & deals

KPI to measure creative performance:

  • Click-to-purchase ratio
  • Hold rate (watch length)
  • Hook rate
  • Spend (aka the algorithm’s love language)
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Another check in the fun fall for marketers checklist:

In light of the progress on inflation and the balance of risks, the Committee decided to lower the target range for the federal funds rate by 1/2 percentage point to 4-3/4 to 5 percent.

Should have another cut coming this year.

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A client wanted some guidance on keywords to use in their social content to help reach their audience. I included this disclaimer / calrification in the deliverable:

From an SEO perspective, the ultimate goal is creating useful content for users / readers. Keywords should support the discoverability of the post / page without detracting from the user’s experience.

From a social perspective, keywords and hashtags are diminishing in important as the contextual matching power of AI is further integrated into the search and discovery engines powering the most popular platforms.

According to Social Media Today, LinkedIn has basically said hashtags aren’t needed anymore. And certainly don’t need to be used if the keyword(s) that would be used as a hashtag already appears natively in the post text. The platform’s search tool is less keyword driven and moving more towards context and query concepts.

AI turbocharges the contextual understanding and targeting of web platforms.

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Meta wants your holiday ad dollars, so it’s rolled out:

  • More prominent promo callouts
  • Expanded reminder ad capabilities
  • Site links for all (these do get used based on my tests)
  • More features to get people taking action at a physical location
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Posts with a lot of comments look to be more heavily weighted when it comes to what shows up in your Threads feed. That’s over re-shares and Likes, with the experiment seemingly suggesting that the Threads algorithm is geared towards incentivizing discussion over everything else.

This makes sense at first glance because commenting is the highest form of public engagement. And engagement is what Meta’s other apps struggle with.

So Meta wants engagement and the algorithms are primed to reward the actions the platform wants.

But this article raises a great point I hadn’t thought about—about what Meta really wants.

ROBOT FOOD!

What better input to train your social platform’s LLM on than public user conversations?

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This list of trajectories for future festivals includes some good potential trajectories for brands too.

  • Lightning Rods for Weak Signals
  • Enablers of Serendipitous Discovery
  • Fostering Connections and Communities Beyond the Filter Bubble

Amplify. Delight. Connect.

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I work with a lot of real estate clients at Blue Ion, so I think a lot about how the market may change and how we can do real estate marketing better (I think the bar is low).

These quotes from Seth Godin related to AI agents have the gears turning.

Real estate (both buying and renting) has been slightly changed by the internet. They’ve made markets a bit more efficient and given buyers more insight. But the choices people make are based on intuition, and data sets are incomplete and have more “I know it when I see it” than we’d expect from such a large and regular transaction.

What happens when the right person finds the right place to live, and the connections have value far beyond building awareness?

…

Creating connections between and among buyers and sellers in dramatically more productive ways is (possibly) around the corner.

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Aim to be effective, but unpredictable. That is, you want to act in a way that AIs have trouble modeling or imitating. That makes you irreplaceable.
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6 seconds is the magic number for all kinds of content these days.

The average site visitor surveyed said they would wait up to eight seconds for a website to load. However, the second most common threshold reported by nearly one-third of respondents dropped down to just three to six seconds.