Low-income consumers feeling a pinch in the economy are leading to lower-than-expected sales for Dollar General
Not a great sign, especially with the recent downward revision of the jobs numbers.
But maybe there’s a silver lining.
As inflation eases, more retailers are starting to cut prices and focus on value for money messages. This essentially intensifies competition and gives shoppers more alternatives to Dollar General.
YouTube became the first streaming platform ever to exceed 10% of total TV usage in July.
YouTube is massive but probably still underrated somehow.
Netflix is second to YT among streamers with both well ahead of the pack.
Growth hacking is just that—hacks, tricks, shortcuts.
It’s like lighter fluid. There’s a purpose for both (usually speed and ease).
But once the lighter fluid burns off, what’s left?
- Expensive in the short run
- Cheap in the long run
95% of consumers are likely to revisit a brand after a positive experience
This Fall Will Be Fun For Marketers: Part 2
67% of consumers are anticipating marketing fatigue by November 1, 2024.
Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions.
Consumer confidence is up, with 50% of respondents expressing optimism about the economy, an increase from 26% in 2023.
61% plan to budget more for gifts this year.
🗺️
What are your expectations of the circus?
We couldn’t get the elephants because we were too busy perfecting our popcorn.You have to know what people are coming to your business for. Every business has some attraction. And the thing that the customer is coming to your business for is what you should be focused on.We focus on the things we think are important just because every person has their little peculiar priorities. And every business owner either projects those priorities onto their business or has to be disciplined enough to not do that.
What are your customers expectations of you?
Sales and marketing are not just a tax you pay for not having a great product or great service. Great companies do sales and marketing. Sales and marketing are not evil. It’s just a tool, and you can do it well or you can do it icky.
They’re amplifiers.
On building a brand with personality:
A lot of business is boring. A lot of life can be really boring—especially adulting. Things can get really dull.Having a little bit of fun is helpful for everyone.
Every interaction with a customer is an exchange of trust.
You’re either banking trust or withdrawing from your accrued balance.
“The time has come for policy to adjust,” Fed Chair Jerome H. Powell said Friday, in his most anticipated speech of the year. “The direction of travel is clear.”Powell did not specify a timeline or forecast how much Fed leaders were preparing to lower rates. But his remarks came as close as possible to teeing up a cut at the Fed’s next policy meeting in mid-September.
So this, then Halloween, then election, then Black Friday.
Could be a wild Q4.