Creating a digital ad strategy is a balancing act of:
- What the algorithms will reward on each platform
- What users will respond to
Catering to either one will lead to some success.
Hitting both can lead to much success.
“Authenticity” is mentioned a lot when it comes to content. This can be a weird word for brands. What’s an authentic piece of content from a furniture company?
I like Motion’s use of “lo-fi” instead of.
Lo-fi creative mirrors the content people consume daily—raw, unpolished, and human. It thrives on imperfection, delivering a sense of realism that highly polished ads often lack.
via Buyology
Great work finds emotions, stories and possibility. Great work invents new boxes.
The Yellow Brick Road is mostly an illusion.
The inflection points rarely arise from answering requests.
Is your brand a noun or a verb?
A mirror or a window?
A mission statement on the wall or values in action?
A platform or a mandate?