You can look at products and you can tell whether they have soul or not.
When you’re building a product, you should absolutely, absolutely react to what people are saying.
If you don’t have an opinion or a perspective, then it’s kind of empty. It’s like whatever they say then you’ll run after that thing.
Whereas with some products, you can tell if they have soul.
And you can tell when they lose it.
-Chris Pedregal, CEO of Granola (“an AI notepad for meetings”)
Soul, perspective, personality—call it what you want—is required in a post-AI world.
Do what the bots can’t.
If a customer relationship is viewed as a relationship (novel, I know)…
Focusing on the transaction and leaving it at that is an act of lust.
Fleeting. Shallow. Easily regretted.
Viewing the transaction as one step in the journey—more a beginning than an ending—is an act of love.
Potential.
Here’s Seth Godin on the podcast tour to support his book launch:
The conversation is the product, the book is just the catalyst.
Webinars are usually hated because they’re the digital version of a timeshare pitch. Short on value, long on spiels.
What if every interaction were approached as if it was the product?
