Google has added Brand Guidelines to Performance Max campaigns.
A fancy name for moving business name and logo asset entry to the campaign level instead of needing to do it in each asset group.
This update strengthens control over how your brand is represented in Performance Max campaigns. By centralizing BUSINESS_NAME, LOGO, and LANDSCAPE_LOGO at the campaign level, the new brand guidelines streamline asset management and ensure consistency across automated formats.
From David Perell:
This is the power of symbolism: with one strong, vivid image, you can communicate an entire message or, in this case, build a world
This is why logos and brands are sometimes conflated. The logos of strong brands become visual shorthand.
Humanity needs stories.
People lead their individual life as a story. One of the reasons you need lots of stories is that in every life, your story comes to an impasse.
A valuable nugget from Dana Gioia worth revisiting on one of the seminal story days of modern society.
“Get curious. Childlike curious.”
-Dan B. Nelken in A Self-Help Guide for Copywriters by Dan B Nelken 📚