This post on social doubt has a great nugget to use in your messaging:
define who your product isn’t for to weed out buyers who will likely cause you a headache (and loss of profits).
Wait, what’s social doubt?
Your buyers are constantly looking for reasons not to buy from you.
Sometimes it’s easier to find your path by closing doors. Rather than trying to figure out what’s similar about the open doors or which you like the most.
Google Ads in 2025
One of Google’s ad leads (title is ridiculous) sat down for an interview with MediaPost with some nuggets worth sharing.
2025 product focus will be on Performance Max, Demand Gen, and Search.
Also, AI!
His prediction:
we’re going to continue seeing seismic shifts in consumer search behavior. The lines between actively seeking information and passively discovering it will blur, driven by AI’s increasing ability to understand intent and deliver immersive experiences.
This means moving beyond simple keywords and embracing a multimodal search landscape where visuals, context, and even our surroundings play a crucial role in how we find what we need
2025: the year where multiple recent trends will collide
Misconception: Brands should be casting a wide net when marketing
Reality: Niche microcommunities are on the rise, and brands are underutilizing them because they underestimate their value.
Scale as a strategy is dead.
Find your people.
After Gemini said it couldn’t write marketing content, I asked ChatGPT. Here’s what it gave me:
🔥 In a world where AI can generate content in seconds, what sets your brand apart?
Soul. Perspective. Personality.
AI can write. AI can design. But AI can’t connect like you can.
The future belongs to brands with a voice that feels real—brands that tell stories only they can tell.
👉 Do what the bots can’t. Inject your brand with humanity.
What’s one thing you do to keep your brand feeling alive? Let’s hear it 👇