“I have no ego in this.”

-a client

The best way to approach planning and performance analysis.

Prior decisions are sunk costs. Analyze, learn, advance.


Are you filtering through the fluff?

Or fluffing up the filter?


I just concluded a prez to the Blue Ion crew by saying that smart/AR glasses are the next consumer computing wave.

This piece from The Verge makes me feel better about that prediction.

and the third is the idea that no one device is the future of XR. Headsets, for example, may just be “episodic” devices you use for entertainment. Glasses could supplement phones and smartwatches for discreet notifications and looking up information.

“The way I see it, these devices don’t replace one another. You’ll use these devices throughout your day,

Ambient computing!

There are plenty of hurdles left, but if Google has figured out on-lens optics, the big ones left are for the accountants.


As for the promisor…it’s exciting to make the promise. You get to look cool and powerful and helpful. But then when no one is looking and there’s no excitement and maybe you don’t feel like it, you have to fulfill the promise. And it’s important to remember that while you don’t feel like fulfilling the promise, the promisee is somewhere excited that you are going to come through.

Marketing is a pyramid of promises.

Higher promise delivery rate = better reputation = more successful efforts


The headline: Google To Have More Core Updates, More Often

Details are thin, but this slide from the Search Central Live event where this was announced is interesting: