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Here’s Seth Godin on the podcast tour to support his book launch:

The conversation is the product, the book is just the catalyst.

Webinars are usually hated because they’re the digital version of a timeshare pitch. Short on value, long on spiels.

What if every interaction were approached as if it was the product?

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Meta now sets 1-day engaged-view by default in a campaign’s attribution setting.

Jon Loomer also reports this attribution type has been updated to be click agnostic.

Just an FYI, I wouldn’t bother changing this unless you only want click attribution (which I’m not sure is the best route these days).

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From The rise and fall of rationality in language 📝

All in all, our results suggest that over the past decades, there has been a marked shift in public interest from the collective to the individual, and from rationality toward emotion.

While this is based on “millions of books covering the period from 1850 to 2019 represented in Google nGram data” and the reversal starts in 1980s, I bet the 2007 acceleration owes a big thanks to the iPhone and social media.

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A classic from Tim Harford: Buy a coal mine, drive a gas guzzler, and other uses of reverse logic

What’s a non-obvious solution to the problem you try to solve for your customers?

Better yet, what’s the opposite of the current primary solution?

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2 quotes that seem contradictory but are complimentary.

One from Tyler:

So please develop a better sense of when to keep your mouths shut and work behind the scenes.

One from Seth:

The secret way you do the thing isn’t what keeps your clients coming back. It’s the part you do in public that matters.

There is a tendency to hype the things people don’t really care about and ignore talking about the stuff we find boring that others are interested in.

Is it performative or informative?