“But, our server is FIVE times slower. There is no silver bullet that is going to fix that. We’re going to have to use a lot of ‘lead bullets.’”they had to build a better product. No silver bullets, only lead bullets.
Silver bullets are flashy and exciting and fun. And probably just distractions.
Lipstick on a pig, as it were.
‘Immediately recognizable’ is the key. What do you have that is?
As for rockstars, so for brands (because they’re basically the same).
Bonus points if what’s immediately recognizable about your brand is not specific to your industry or product.
To expand on the approach of peak media, the peak was probably 2023.
People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023
via EMARKETER
The status quo, relative to alternatives, likely will get worse as the pace of innovation increases.
The status quo provides diminishing returns.
Google may not be killing off cookies, but it is ramping up first-party data features for marketers.
You can now use customer match to supplement Analytics audiences exported to your linked Google advertising products
If your data includes user-provided data, any audience exported to Google advertising products will match your consented, hashed customer data with Google data.
Money follows data.