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Pew Research has released the latest update to its data set on US adult social media usage.
The trends:
- YouTube, Facebook up
- big gap
- Instagram growing
- TikTok dipped
- Pinterest: more popular than you think?
- Up: LinkedIn, Reddit
- Steady: WhatsApp, Snapchat, BeReal
- Down: X (Twitter)
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A survey says trio
A study by Harvard Business Review found that 95% of purchasing decisions are emotional, not rational.Research shows that 40% of impulse purchases lead to regret, which can hit return rates hard.Studies show that loyal customers are 60-70% more likely to convert than new customers.
- This is what always bothered me about economics, humans aren’t rational engines.
- The sale doesn’t truly end until the item gets used.
- Retention is the most important part*.
*caveat that not all businesses are high-repeat
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[Trump] wants tariffs on imports and intends to shrink the labor pool by reducing migration, both of which economists say could have inflationary outcomes, making the Federal Reserve less inclined to reduce interest rates.
As mentioned in Why I think 11/6 was a release valve, there is now a window before expected price increases hit, especially on imported goods.
Some purchases will pull forward. Then things could really slow down.
