On Tuesday, the United Nations financial agency published its latest annual World Economic Outlook, projecting among other things that the US economy this year will grow twice as fast as any of its peers that comprise the G7.
Instead of my excerpting practically the entire piece here, just head over to The Daily Upside and give it a read.
Consumer spending is remaining high, combining with strong jobs reports.
Inflation is still the thing to watch this year and could ruin the party.
Consumers are turning to loyalty programs for discounts to help offset persistently higher prices.
But interest in free products is declining. They want control.
It’s not about more, it’s about getting what they want for less.
via eMarketer
Shorter copy drives more action. It’s science!
3 ways to shrink your copy:
- Fewer words
- Fewer ideas (be really clear on your goal)
- Fewer requests: more requests = less action on any of them
Be clear
Be concise
via the Nudge podcast
Everything is marketing.
Unless what you’re doing is unique, it’s really marketing at the end of the day.
&
Brands are becoming media companies. So we’ll see more Red Bulls of the world.
& media companies are becoming brands.
We’re just going to see this amalgamation of everything being everything
via the Future Forecast podcast
Is attention the new attribution?
The New York Times is partnering with Adelaide, a company that uses signals like eye-tracking data to gauge whether readers are paying attention to ads.
The Times started using its own proprietary attention metric last year
The goal is to eventually tie attention metrics to advertisers’ campaign performance
Attribution is getting increasingly difficult. So is garnering attention.
As the value of attention increases it could function as a proxy metric for ROI and related metrics of attribution.
What is the return on attention?
via Marketing Brew
Ferret-UI offers the possibility of advanced control over a device like an iPhone. By understanding user interface elements, it offers the possibility of Siri performing actions for users in apps, by selecting graphical elements within the app on its own.
There are also useful applications for the visually impaired. Such an LLM could be more capable of explaining what is on screen in detail, and potentially carry out actions for the user without them needing to do anything else but ask for it to happen.
via Apple Insider