I posted on LinkedIn to “pay attention to the details.”

Called it a note to self, maybe should have been a note to Costco.

Costco recalled nearly 80,000 pounds of its Kirkland-brand butter products last month because they were missing a legally-required “Contains Milk” allergy statement.

This recall could’ve been avoided and impacted completely usable products, which has the potential for major losses for Costco. Don’t let this be your product – always make sure to double-check product packaging before going to production.

Customer service is a chance to create delight and impact. It can amplify or undermine the marketing investments that you say are important

As in all things, getting the systems right is the foundation for everything else that follows.

Everything is customer service

According to EMARKETER, we’re almost at peak media with “a plateauing of consumption in the 11 media formats measured.”

Americans are forecast to add 5 minutes of media consumption next year, and 4 the year after.

Social is basically saturated.

What’s your reach strategy now?

Think outside the feed.

I ended my post on lessons from Dropout with:

Trying to do what the industry heavyweight(s) does but a bit better is not a viable plan. Finding the gap in their model—the unserved audience—is a winning plan.

Know the game you’re playing. Know the way you want to play it. Know the strengths and weaknesses of the other players. Know your style. Know the loophole.

I decided to make a diagram