On today’s podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks.
Recommended listen.
And a good reminder that many shorthands we use to aggregate groups of people aren’t helpful for much outside the census (like generations, which are garbage).
Shiny New Ad Toys
Walmart
it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers.
Another page from the Amazon ad playbook?
Plus:
- Brand search terms (yours or competitors)
- More offline sales tracking
- More self-serve options, including in-store placements like the TV wall
- Taking the partner program (Roku, TikTok) wider
Retail media could be a big winner of the cookiepocalypse if its reach can extend beyond classic retail use cases (like advertising a car to someone shopping for a car battery instead of just more parts sold via the retailer).
Microsoft
This month’s top story: Maximize conversion value bid strategy is now available for search and shopping search campaigns
Plus:
- Microsoft Click ID (is this really new?)
- something something AI
- A new hotel tool means the old hotel tool is getting the hook
via Microsoft
Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads.
In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal
Ad surprise of the year so far? Benefits of being part of the Microsoft ecosystem.
via MarTech
Google is testing a new format for search ads, the ads go in a slider or carousel that let you swipe through various ads, instead of scrolling past them.
The carousel looks a lot like the new Arc Search look for links from summary pages. Imagine it’s top 1.5 slots or bust for clickthrough and performance with this layout.
Chase (?(!))
This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers.
Any aggregator with first-party data in the post-cookie world could become a media network, Chase’s performance may open the floodgates.
Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history… Chase customers have purchase histories across retailers and other businesses they buy from.
The immediate winners will be those closest to purchase. With time this could become the new paradigm (along with AI-powered contextual advertising).
via MarTech
AI and the Complexity of Loss - blog.rinesi.com
Highly recommended for anyone interested in the more technical side of AI.
And a quote that extends beyond AI:
not aggressive enough — you use tame optimization algorithms in contexts where you could learn radically new processes through wildly more creative ones with nothing more at risk that a short-term drop in a dashboard only you and your manager care about.
Doing things “the way they’ve always been done” or “the way everyone else is doing them” usually means results a little less than before or others.
Take (acceptable) risks.
Apple Car is dead, meet Apple Robot?
With robotics, Apple could gain a bigger foothold in consumers’ homes and capitalize on advances in artificial intelligence. But it’s not yet clear what approach it might take. Though the robotic smart display is much further along than the mobile bot, it has been added and removed from the company’s product road map over the years, according to the people.
This makes more sense than the car project. And suggests confidence in their AI progress and plan. But feels theoretical at this point.
via Bloomberg
March’s job numbers are in:
Total nonfarm payroll employment rose by 303,000 in March, and the unemployment rate changed little at 3.8 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in health care, government, and construction.
via BLS
Sounds like Google is kicking the tires on an acquisition of HubSpot.
This is a really interesting listen on how it fits into their plans:
Audio. Always.
Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly.
…
Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts.
Why?
Among 18-34s, podcast reach is now as big as TV
&
Podcast 18-49 weekly reach is 80% of linear TV
&
Podcast female audience growth has been explosive
&
via Westwood One
retail media networks could be a driver for programmatic audio as the next essential advertising channel
…
A Million Ads global CRO Paul Kelly says audio enables retailers to deliver an audience-centric experience, focusing not just on who the audience is but also where they are in the life cycle of the purchase.
One of my rules for the year: audio always.