It’s looking like inflation is back on the bingo card for 2025.
Using our rule of thumb that every 1 [percentage point] increase in the effective tariff rate would raise core [Personal Consumption Expenditures] prices by 0.1%, we estimate that the proposed tariff increases would boost core PCE prices by 0.9% if implemented
Disposal income might get further squeezed, meaning marketing efficiency will be ever more important.
Interesting to see Google continue to shift features into the third-party realm. This time, it’s ad creation tools for YouTube and Display.
Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale.
For YouTube-specific customizations, advertisers are encouraged to engage third-party partners.
Plenty of pixels have been spilled discussing the Jaguar rebrand, but this post is worth checking out.
If you’re going to rebrand:
- Do it without alienating your core audience.
- Make sure your product is at the heart of the story—not completely absent
Foursquare is open sourcing its locations database.
a foundational open data set, Foursquare Open Source Places (“FSQ OS Places”). This base layer of 100mm+ global places of interest (“POI”) includes 22 core attributes (see schema here) that will be updated monthly and available for commercial use under the Apache 2.0 license framework.
Maps will be a foundational OS of the future (haven’t they always been though?), so this data set could be a big deal (and could place Foursquare at the center of it).
Could this spark an ImageNet moment for geospatial computing?
You can no longer follow hashtags on Instagram. Which is not something I particularly care about, but I wanted to highlight this from the article:
Though it also feels like another step towards the death of the hashtag, which has slowly lost relevance as a connective option as algorithms have got better and better and understanding content, context, and user interest.
If AI can bring contextual “understanding” to platforms it means we can get back to creating for humans not for “X engine optimization.”