consumer confidence fell unexpectedly mid-October
What could have caused that 🤔
Fall 2024: the vibe got weird #analysis
there’s a lot of uncertainty. There’s financial strains. The election is behind us, but there’s always a transition uncertainty that happens that gets people no matter who wins. And if it’s your side or not your side, that still gets people a little bit worried before the official transition happens next year. So I think consumers are coming from a place of I don’t want to say scared, but a little bit more cautious
People might just ease into 2025 at this point.
Seth builds on this sentiment in this great podcast strategy walkthrough.
There are 4 decisions you make that determine the future of your business.
When you pick your:
- Customers
- Competitors
- Distribution
- Constraints
Apple continues its services push:
Any verified business can now create a consistent brand and location presence across apps that customers use every day, including Apple Maps, Wallet, and Mail.
Now more than just a Google Business Profile clone, Business Connect adds:
- Branded email: name and logo in Mail
- Branded payments: logo in Tap to Pay
- Branded incoming call screen with Business Caller ID (coming soon)
Apple is turning its hardware network into an integrated marketing platform.
data shows consumers remember and engage with emotionally-resonant ads.
- High-quality video should be emotional, not just technically sound
- Consumers want to feel included
- Remember social media is associated with negative emotions
- Funny is memorable
- Brands that make people feel happy get paid
Brands aren’t people, but they can act like people are behind them.
Are you not entertained?