ChatGPT adds Instant Checkout (which sounds a lot like Perplexity’s Pro Shop).

Buy from Etsy sellers (Shopify coming soon) without leaving your chat thread. This continues the trend of every platform trying to become a shopping platform (see: Google Shopping, Meta Shops, TikTok Shop, etc.)

Merchants pay a small fee on completed purchases, but the service is free for users, doesn’t affect their prices, and doesn’t influence ChatGPT’s product results.

The processing fee is a marketing expense. This could be great for early adopters.