OpenAI is taking the Netflix approach to launching ads in ChatGPT and going for the premium price point from the jump

From Adweek:

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads

From The Verge:

OpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta’s platform usually cost

It’s likely that these cost targets plus a long road to figuring out what works best means it’ll be a while until self-serve ChatGPT ads are available to most advertisers.