A Stage, Not A Mirror
There’s a reason I’m not a fan of most strategies based on personas, demographics, or generations; they’re proxies that become the north star.
Stories succeed not through mirroring but by revealing human patterns that cut across identity.
Archetypes like Hero, Caregiver, Explorer, and Artist, and structures like Tragedy, Romance, and Quest are available to everyone.
…
it is more important to see the stories in ourselves than to see ourselves in the stories.
Marketing is stories all the way down. The story your brand tells. The story behind why a customer is shopping for this thing. The story the customer tells themselves about themselves. The story of the transformation they hope your product will bring about. The story of success or failure after purchase.
What story are you telling?
More importantly, are you creating a story with your fans?