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Google

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    Apparently that “unknown” age range in Google Ads is mostly teenagers and younger users.

    Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group was populated by younger users.

    I wonder what the percentage is.

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    said Meta CEO Mark Zuckerberg on a call discussing the results with investors. “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.” 

    Digital marketers have been speculating this as a potential future, now Zuck has said it out loud. Based on Google’s PMax experience, advertisers won’t like it.

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    A new study reveals the promise and limitations of interactive TV advertising. The key findings:

    • 36% stronger unaided brand recall vs. standard video ads
    • 95% of viewers prefer adding products to cart over immediate purchase
    • Higher CPMs: 10-15% above industry standards
    Anu Adegbola

    The real question is: will people want to shop from their TV?

    In a sense we already do this when we buy a movie, but that feels different than buying a shirt, etc.

    Google and Amazon (and Paramount (via Walmart)?) get an immediate advantagege since they can drive you to an app where you are logged in and already shop.

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    Sounds like clickbait: an idea so wild it just might work!

    The idea is that the US would require Google to make its search index publicly available for anyone to use.

    Wouldn't this be taking something that belongs to Google, though?

    Not really. The search index is a collection of keywords and other data from websites created by other people and other companies — not Google.

    This would be interesting, and API access could be a revenue stream. But it feels unlikely.

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    As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for [things like] Meta Maps and SnapMap.

    👀

    image via The Verge

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