Google wanted advertisers to turn everything over to the algorithms with Performance Max, advertisers pushed back and asked for a peek inside the black box. Big G blinked.
Based on your feedback, we’re starting to roll out conversion metrics to Performance Max asset reporting for all advertisers globally to help you understand what’s working well and further optimize your creative.YouTube video placement reporting for Performance Max is now rolling out as well, helping you ensure that your ads appear in brand-suitable places.
Oh yeah, and more AI.
A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets.
The advertising portion seems specific to “general search text advertising,” so YouTube shouldn’t be at risk.
We’ll see where this goes, but my guess is Big G won’t be buying default status anymore.
The prospect of losing tens of billions in guaranteed revenue from Google — which presently come at little to no cost to Apple — disincentivizes Apple from launching its own search engine when it otherwise has built the capacity to do so
Google has pulled the plug on pulling the plug on third-party cookies in Chrome.
It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.
Per Google:
we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing
Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.
Cookies have crumbled, but the crumbs are sticking around.