Google

Jul 30, 2024 ∞

Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser

I think the importance of maps as an os layer will only grow in importance. Primarily for AR and mobility, but also as an ad platform.

As TikTok and Instagram unseat Google in the realm of local search, I see a realm of possibilities for Meta Maps and SnapMap.

Mobile + location + discovery + UGC

Jul 29, 2024 ∞

Google has pulled the plug on pulling the plug on third-party cookies in Chrome.

It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.

Per Google:

we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing

Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.

Cookies have crumbled, but the crumbs are sticking around.

Jul 23, 2024 ∞

Research from Ariyh shows that native ads may have great click rates, but that traffic doesn’t stick around on your site.

(Like Google Ads max clicks and Meta link clicks optimizations.)

You can improve native ad effectiveness by keeping the landing page the native ad links to in a similar style as the native ad: valuable, interesting, and a soft sell.

Your ad makes a promise. Your landing page delivers on it.

The better you deliver on the promise you made, the more likely a conversion is to happen.

Jul 22, 2024 ∞

Similar to Google:

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns.

Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS).

Can pick up to 20 but sounds like you’re limited to a pre-defined list or requesting additions.

via Search Engine Land

Jul 20, 2024 ∞

🚨 🪦

Google to kill off URL shortener once and for all

Links shortened with goo.gl will stop working in 2025

You have just over a year to migrate if you’re currently using Google URL Shortener.

via The Register