Similar to Google:
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns.
Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS).
Can pick up to 20 but sounds like you’re limited to a pre-defined list or requesting additions.
🚨 🪦
Google to kill off URL shortener once and for all
Links shortened with goo.gl will stop working in 2025
You have just over a year to migrate if you’re currently using Google URL Shortener.
via The Register
From MarTech: Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4
More offline data and more AI
continue to innovate and invest in making it the most effective, holistic and durable analytics solution
Next addition to the Google graveyard: infinite scroll
Google said this change is to serve the search results faster on more searches, instead of automatically loading results that users haven’t explicitly requested. Loading more results automatically didn’t lead to significantly higher satisfaction with Search
More on the Google ranking factors leak & why it shouldn’t distract you from focusing on users.
People have long divorced SEO from user experience, I think the two need to work more closely together. Because ultimately you need someone to come to your page and stay there. That is a signal that Google is using.
-Mike King
Conversion rate optimization (CRO) is search engine optimization (SEO).