This post combines two things I like: Dracula and AI.
as a rule of thumb, in most companies if one type of information “belongs” to one C-level executive and another type to another, the chances of the company building an AI that takes advantage of both is quite low.If you’re at the cutting edge or attempting to get there, if you’re doing new things in new ways, you aren’t fighting a war, you’re dealing with a vampire. What’s worse, it’s the beginning of Dracula and you have no idea what they look like.Any new AI that’s more than an iterative improvement of a previous one will need not new algorithms but new questions, not bigger data but stranger combinations of data sets.
There’s always a vampire waiting to suck the life out of your business.
Convergent thinking helps with normal problems.
Divergent thinking helps with vampires.
🧛♂️
AI will turbocharge contextual capabilities, and the most important piece of content these days is impressions.
Enter Integral Ad Science:
The tool, called Quality Attention for Publishers, uses machine learning to gauge how much attention readers might give webpages.
The next wave of measurement?
In recent years, attention metrics, which aim to estimate the quality of content adjacent to ad inventory, have become all the rage as advertisers and publishers continue to shift away from more traditional metrics like viewability.
Attentive impressions > impressions
How to Make a Video According to LinkedIn
Every platform is a video platform these days (at least that’s what it feels like). That coupled with the growth of video in B2B marketing means you might be starting to develop a LinkedIn video strategy.
Here’s what you need to know before you turn the camera on:
Show what you want your audience to see in the first 10 seconds of the video. (Later they say to Establish your point in the first 5 seconds, then drive it home.)
Think like a silent film director: a large portion of LinkedIn members will watch your ad with the sound off.
Keep videos under 30 seconds for brand awareness and brand consideration goals. A study by LinkedIn* found that videos under 30 seconds reported a 200% lift in view completion rates (Source: LinkedIn internal study, 2018).
Test longer videos for demand generation.
- Format: MP4 (max 200mb)
- Length: 3 seconds - 30 minutes
Multiple aspect ratios supported:
- 4:5 - 1080 x 1350 pixels
- 9:16 - 1080 x 1920 pixels
- 16:9 - 1920 x 1080 pixels
- 1:1 - 1080 x 1080 pixels
Custom thumbnail is optional - 2mb max, match video dimensions