According to LibSyn, podcast ad CPMs are:

:30 second = $18
:60 second = $25

Which means, on average, a minute long podcast ad is at the low end of :30 second streaming TV ad CPMs.

And podcasts create a higher degree of parasocial relationship with audiences.

🔮 AI-powered voice assistants accessible in cars will boost audio ad performance.

Low-income consumers feeling a pinch in the economy are leading to lower-than-expected sales for Dollar General

Not a great sign, especially with the recent downward revision of the jobs numbers.

But maybe there’s a silver lining.

As inflation eases, more retailers are starting to cut prices and focus on value for money messages. This essentially intensifies competition and gives shoppers more alternatives to Dollar General.

YouTube became the first streaming platform ever to exceed 10% of total TV usage in July.

YouTube is massive but probably still underrated somehow.

Netflix is second to YT among streamers with both well ahead of the pack.

Growth hacking is just that—hacks, tricks, shortcuts.

It’s like lighter fluid. There’s a purpose for both (usually speed and ease).

But once the lighter fluid burns off, what’s left?