Adobe’s holiday shopping predictions are in:
major discounts this season–up to 30% off listed prices–as retailers compete for consumer dollars
Biggest discount wins?
share of the most expensive goods is set to increase by 19% compared to pre-season trends—driven in large part by competitive discounts
Inflation and price sensitivity who?
I think post-election holiday shopping is gonna pop like a champagne cork.
This.
If you try to be for everyone, you end up being for no one.
Or, as Vonnegut said, “if you open a window and make love to the world, so to speak, your story will get pneumonia.”
We’ve been preparing all our clients for this:
The vast majority of political ad spend happens in the month prior to the election.Bottom of funnel, so to speak. Expect prices to be higher up to Election Day in early November, then drop off sharply, leaving an opening. Take advantage.
After that, consumer spending is expected to skyrocket. Lots of people will be online engaging in discourse. Screentime will be up, which means CPMs will be down and CTRs up. Get on it.
Minimum Viable Website: A Thought Exercise
If your website had to fit entirely on a phone screen—only one page, no scrolling, no links—what would it say?
How would you:
- Tell your story
- Establish your value
- Drive one action (buttons are allowed to trigger forms, checkouts, etc.)
How can you turn visitors into customers with one frame of an Instagram Story?
What is the one core nugget your audience needs to understand to “get” what you do, what the value is?
What are their primary questions / concerns / blocks that you need to address immediately?
What is the one action you want them to take that creates the highest exchange of value between both sides?