- Expensive in the short run
- Cheap in the long run
95% of consumers are likely to revisit a brand after a positive experience
This Fall Will Be Fun For Marketers: Part 2
67% of consumers are anticipating marketing fatigue by November 1, 2024.
Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions.
Consumer confidence is up, with 50% of respondents expressing optimism about the economy, an increase from 26% in 2023.
61% plan to budget more for gifts this year.
What are your expectations of the circus?
We couldn’t get the elephants because we were too busy perfecting our popcorn.You have to know what people are coming to your business for. Every business has some attraction. And the thing that the customer is coming to your business for is what you should be focused on.We focus on the things we think are important just because every person has their little peculiar priorities. And every business owner either projects those priorities onto their business or has to be disciplined enough to not do that.
What are your customers expectations of you?
Sales and marketing are not just a tax you pay for not having a great product or great service. Great companies do sales and marketing. Sales and marketing are not evil. It’s just a tool, and you can do it well or you can do it icky.
They’re amplifiers.
On building a brand with personality:
A lot of business is boring. A lot of life can be really boring—especially adulting. Things can get really dull.Having a little bit of fun is helpful for everyone.
Every interaction with a customer is an exchange of trust.
You’re either banking trust or withdrawing from your accrued balance.