Thinking about God promotes greater acceptance of Artificial intelligence (AI)-based recommendations.
when God is salient, people are more willing to consider AI-based recommendations than when God is not salient.
God salience reduces reliance on human recommenders and heightens willingness to consider AI recommendations.

What does this suggest about human psychology and behavior?


Roku announced a self-serve ad platform which include two ad types I want to test:

  1. Action Ads: Marketers can easily generate interactive video overlays on their own, allowing viewers to send themselves a text message while watching their video ad.

  2. Shopify Checkout: For the first time in CTV advertising, Shopify merchants can now launch self-service shoppable ads that allow consumers to check out directly on-screen using their Roku remote.


YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,”

Pause ads for all.

A format I really want to try. And one that I think rewards humor and breaking the 4th wall more than most.


85% of registered voters surveyed trust podcasts more than any other news and information source, including newspapers (print or digital), TV (broadcast or cable), AM/FM radio, and social media.

Audio is the only mass medium that bypasses the eyes, which means it is processed differently by the brain.


Social Savannah’s top…

Black Friday strategies / hooks for Meta:

  1. Unboxing reaction
  2. Price / discounts & deals

KPI to measure creative performance:

  • Click-to-purchase ratio
  • Hold rate (watch length)
  • Hook rate
  • Spend (aka the algorithm’s love language)