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Another check in the fun fall for marketers checklist:

In light of the progress on inflation and the balance of risks, the Committee decided to lower the target range for the federal funds rate by 1/2 percentage point to 4-3/4 to 5 percent.

Should have another cut coming this year.

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A client wanted some guidance on keywords to use in their social content to help reach their audience. I included this disclaimer / calrification in the deliverable:

From an SEO perspective, the ultimate goal is creating useful content for users / readers. Keywords should support the discoverability of the post / page without detracting from the user’s experience.

From a social perspective, keywords and hashtags are diminishing in important as the contextual matching power of AI is further integrated into the search and discovery engines powering the most popular platforms.

According to Social Media Today, LinkedIn has basically said hashtags aren’t needed anymore. And certainly don’t need to be used if the keyword(s) that would be used as a hashtag already appears natively in the post text. The platform’s search tool is less keyword driven and moving more towards context and query concepts.

AI turbocharges the contextual understanding and targeting of web platforms.

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Meta wants your holiday ad dollars, so it’s rolled out:

  • More prominent promo callouts
  • Expanded reminder ad capabilities
  • Site links for all (these do get used based on my tests)
  • More features to get people taking action at a physical location
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Posts with a lot of comments look to be more heavily weighted when it comes to what shows up in your Threads feed. That’s over re-shares and Likes, with the experiment seemingly suggesting that the Threads algorithm is geared towards incentivizing discussion over everything else.

This makes sense at first glance because commenting is the highest form of public engagement. And engagement is what Meta’s other apps struggle with.

So Meta wants engagement and the algorithms are primed to reward the actions the platform wants.

But this article raises a great point I hadn’t thought about—about what Meta really wants.

ROBOT FOOD!

What better input to train your social platform’s LLM on than public user conversations?

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This list of trajectories for future festivals includes some good potential trajectories for brands too.

  • Lightning Rods for Weak Signals
  • Enablers of Serendipitous Discovery
  • Fostering Connections and Communities Beyond the Filter Bubble

Amplify. Delight. Connect.