∞

More Meta insights from my (really good) rep.

Advantage+ Shopping Campaigns can handle up to 150 different ads, but what about “normal” campaigns?

It depends on budget (always), but my rep recommends 15 ads per ad set.

With 60-70% of those being video assets. Ideally with vertical versions.

∞

How do you set a budget for Advantage+ Shopping Campaigns?

According to my (really good) Meta rep, the rule of thumb is:

$100 per ad per day

ASC with 5 active ads = minimum of a $500 daily budget

This isn’t a hard and fast rule, but these campaigns definitely benefit from higher budgets.

∞
Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for a 30-second ad slot, one buyer said

The streaming platform initially came to the market with $65 CPMs in 2022

The bigger barrier for running streaming TV ads now is making the video asset as platform ad prices continue to come down.

∞

Originally mentioned back in May, Apple is leaning in to Safari being the anti-Chrome.

Safari is getting a new feature. Distraction Control allows users to get rid of distracting elements from a webpage.

they can click on an element of the webpage, and it will be removed from view.

but only for elements that don't regularly change. Since website advertising often refreshes regularly, Distraction Control will still allow ads to show.
∞

A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets.

The advertising portion seems specific to “general search text advertising,” so YouTube shouldn’t be at risk.

We’ll see where this goes, but my guess is Big G won’t be buying default status anymore.

The prospect of losing tens of billions in guaranteed revenue from Google — which presently come at little to no cost to Apple — disincentivizes Apple from launching its own search engine when it otherwise has built the capacity to do so