∞

If you ask a co-worker to do some research for you, you probably aren’t worried they’ll fabricate it. You’re more likely to worry about things like motivation and prioritization.

If you ask an AI, you won’t worry about its motivation or priorities. But you should probably worry about fabrication and hallucination.

You’ve got to game them, to some extent. In a very different way than you game a person.

-Paul Bloom on using LLMs

∞

Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience.

While brands chase shiny new toys like livestream and XR shopping, shoppers want:

  • Loyalty programs
  • Mobile apps
  • Reviews

Channels with “influence gaps” include search, broadcast, and events.

💡 The trendy channels brands focus on usually function as front doors for search.

∞

Snapchat will soon start “experimenting” with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.

These “Sponsored Snaps” from brands will appear as unread messages in Snapchat’s main Chat tab, implying that they’ll sit above messages from a person’s contacts until they’re acted on. This is the first time Snap will show ads in the most used part of its app.

Snap might be another early indicator. Have to imagine Meta is watching closely.

∞

According to LibSyn, podcast ad CPMs are:

:30 second = $18
:60 second = $25

Which means, on average, a minute long podcast ad is at the low end of :30 second streaming TV ad CPMs.

And podcasts create a higher degree of parasocial relationship with audiences.

∞

🔮 AI-powered voice assistants accessible in cars will boost audio ad performance.