Everyone loves a benchmark.

A study found…

The average month-on-month growth rate for podcasts is 1.62%

But

podcasts with less than 1,000 monthly downloads are nearly 8% more likely to double their listenership in the span of a year compared to mid-size shows with between 1,000 and 10,000 monthly downloads. Podcasts with over 10,000 monthly downloads are also the most likely to reduce their listenership, as it becomes harder to keep listeners interested.

Know what your goals are. And remember that metrics don’t always perfectly map to them.

And Snap makes 3

Amazon Reaches Deal to Run Shopping Ads on Snap

The end of the free money train means it’s more efficient for these social platforms to partner up when it comes to their shopping ambitions, rather than trying to build their own.

TikTok Shop enters its knockoff phase.

TikTok creators have been pitching apparent knockoffs of products from Apple, Lululemon, and Crocs.

leaning on creators to sell products comes with two big challenges: they’re not always honest and don’t always understand what they’re selling.

This has been my biggest warning to clients for months. Signing up for TikTok Shop feels like signing up to have your product(s) knocked off at some point, whether by others or TikTok directly.

I get it, you wish your e-commerce business were selling the way it did in 2020, when U.S. e-commerce revenue surged 28%, and in 2021, when it surged 22%. But those days are gone, even though they left their mark.

It’s important for marketers & analysts to understand trends & market happenings because businesses don’t operate in vacuums. Sometimes sales are down because everyone’s are.

Data comparisons for the past few years have been messy, and will likely stay that way for a bit. Try to figure out which changes are signs of shifting behaviors & which are on you.

The splintering of social has barely begun.

Before long, we might have a slew of new reading tools, with different ideas about how to display and organize posts. We might have new content moderation systems. We might have an entire industry of algorithms, where people compete not to make the best posts but to show them in the most interesting order. Modern social networks are not a single product but a giant bundle of features, and the next generation of tools might be all about unbundling.

via The Verge

if you turned a browser history — the most neglected piece of the software — into a robust and fully featured machine of its own. It would help you map the path you charted through a web of knowledge, refine those maps, order them, and share them.

There’s going to be an AI assistant that will do this.

I would guess a chat interface for user-driven queries. But can also see a browser extension that annotates or highlights areas of the current page you’re looking at with references to related pieces from your history.

Like a personal knowledge graph with real time node connecting.