Pinterest’s direct links for ads is out of beta.
With other Pinterest ads, it takes two clicks for someone to navigate off Pinterest.
For ads using direct links there’s just one click, and it goes directly to the advertiser’s site.
I had a client in the beta and we saw a noticeable uptick in site sessions from Pinterest ads.
More ads in the same places: YouTube Shorts edition
To check if the YouTube Shorts ad format is available on your YouTube Ads account, go to:
- Create Campaign.
- Choose “Create a campaign without a goal’s guidance.”
- Select “Video.”
- If the feature is available on your account, you will find it under Video in the Efficient Reach section.
In case you haven’t heard:
Consider this your final warning: Google is going to start wiping inactive accounts on Friday, December 1.
It only impacts personal (non-Google Workspace) accounts.
To avoid The Purge, just do something in your account to make it look active.
I’m always saying this:
AI is a tool. We can use it for good or bad, it’s us that is good or bad.
Or, said this way:
AI is neutral. People are terrible.
Google Ads added more algorithm signals (robot food) to Performance Max campaigns.
Search themes in Performance Max allow you to provide Google AI with valuable information about what your customers are searching for and which topics lead to conversions for your business.
It’s keyword (up to 25) targeting for PMax. Both a way to help bridge the gap in instances of minimal or missing data for Big G to pull from your site and (I imagine) to make more search marketers comfortable with the new campaign type.
It’s found via the Signals card in a campaigns asset groups tab.
The I Want My Baby Back campaign re-affirms the power and longevity of sonic branding, as the campaign hit 1.5 billion media impressions in less than a week and became a trending hashtag on TikTok.
Earworms as marketing
I’m always saying this:
AI is a tool. We can use it for good or bad, it’s us that is good or bad.
Or, said this way:
AI is neutral. People are terrible.
I’ve been thinking about this lately:
As your fans and customers change you have to make the choice if you’re going to change and develop along with them or simply pass them off to the next iteration of what you do.
Are you for a moment or a life?
Either is fine (aside from the sustainability of disposable trends), but knowing and embracing is important.
Are you thinking about your audience wrong?
There’s the audience you envision and the audience you get.
Some brands are well aligned.
Some (like Stanley Thermos) discover they’ve gotten a new audience and adapt.
& some (like podcasters in the article linked above) might miss an opportunity.