∞

Apparently that “unknown” age range in Google Ads is mostly teenagers and younger users.

Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group was populated by younger users.

I wonder what the percentage is.

∞

Apple Podcasts can now be streamed from the web. Apple announced on Monday that its Apple Podcasts app is now available on all major web browsers (Chrome, Edge, Firefox, and Safari) in over 170 countries.  

The new dedicated web experience aims to make it easier for anyone with a web browser on any device to access podcasts.

This is the second app​ Apple has ​announced a web version for in the last month.​

Feels like someone found a (really) old to-do list and decided to knock it out.

Or, a play to appear more open for regulators (look ma, no proprietary hardware required!).

Or, Apple just finally decided to take advantage of the massive lead it had in podcasts (better late than never?).​

Or, more access points means more users means more ad dollar potential.

Or, all of the above.​

∞

New learnings from The Meta Rep™:

If you pause a campaign / ad set / ad, you have 7 days to turn it back on without losing any of the learnings it’s accrued.

After that 7 days you’re starting over.

∞
said Meta CEO Mark Zuckerberg on a call discussing the results with investors. “Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.” 

Digital marketers have been speculating this as a potential future, now Zuck has said it out loud. Based on Google’s PMax experience, advertisers won’t like it.

​

∞

A new study reveals the promise and limitations of interactive TV advertising. The key findings:

  • 36% stronger unaided brand recall vs. standard video ads
  • 95% of viewers prefer adding products to cart over immediate purchase
  • Higher CPMs: 10-15% above industry standards
Anu Adegbola

The real question is: will people want to shop from their TV?

In a sense we already do this when we buy a movie, but that feels different than buying a shirt, etc.

Google and Amazon (and Paramount (via Walmart)?) get an immediate advantagege since they can drive you to an app where you are logged in and already shop.