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Last month, the price of a USPS stamp increased 5 cents to 73 cents. A change that may further squeeze businesses looking to minimize shopping costs as much as possible in the age of free shipping.
Postage increases used to be pegged to inflation, usually going up at most once a year. But Sunday will mark the sixth increase in three years, during which first-class stamp increases rose 10 percentage points faster than overall inflation.
Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for a 30-second ad slot, one buyer saidThe streaming platform initially came to the market with $65 CPMs in 2022
The bigger barrier for running streaming TV ads now is making the video asset as platform ad prices continue to come down.
Originally mentioned back in May, Apple is leaning in to Safari being the anti-Chrome.
Safari is getting a new feature. Distraction Control allows users to get rid of distracting elements from a webpage.they can click on an element of the webpage, and it will be removed from view.but only for elements that don't regularly change. Since website advertising often refreshes regularly, Distraction Control will still allow ads to show.
A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets.
The advertising portion seems specific to “general search text advertising,” so YouTube shouldn’t be at risk.
We’ll see where this goes, but my guess is Big G won’t be buying default status anymore.
The prospect of losing tens of billions in guaranteed revenue from Google — which presently come at little to no cost to Apple — disincentivizes Apple from launching its own search engine when it otherwise has built the capacity to do so
Great communities thrive on repeatability. The rituals, the culture, the gatherings, and the expectation settings.
What’s a daily / weekly / regular thing your community can galvanize and evangelize around?
This from earlier provides a good reminder
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
The customer journey is about the customer’s journey to find your brand. Not your brand’s journey to find a customer.
Stanislavsky taught his acting students to ask three questions of their characters in any scene: “Who am I? How did I get here? What do I want?”
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
Google has pulled the plug on pulling the plug on third-party cookies in Chrome.
It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.
Per Google:
we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing
Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.
Cookies have crumbled, but the crumbs are sticking around.
Now your products don’t have to be in Walmart for your ads to be there.
The retail giant said it plans to start offering ad space inside of its stores to companies that don’t sell products at Walmart
…
Shoppers can expect to see the commercials when they walk by the TV department and when they use the standalone kiosks.Walmart said the in-store advertisements “will be relevant based on the customer journey,” and will help brands leverage Walmart’s reputation while customers shop.
The rise of retail (and commerce) media is only going to accelerate.
via Quartz
pay much greater attention to your style, the visuals, the story they tell.
Remember: images linger in the mind long after words are forgotten.
Pay more attention to the form of your message than to the content. Images are more seductive than words, and visuals should actually be your real message.
Robert Greene may as well be writing about digital media and advertising here.
Creative is the most important of your ad assets.
via The Daily Laws
IKEA and Home Depot have Halloween decor featured on their home pages.
Just heard a grocery store manager say they’ll be getting Halloween candy in store in 2-3 weeks.
The holiday season is about to begin.
From Tom Asacker:
Ask them if your organization, your culture, is producing the results it is designed to produce?
It’s a trick question. A sort of business koan.
The answer is “yes.”
If you don’t like the results your thing is producing, you don’t change how you think or approach it, you change how it’s designed.
If your marketing campaign isn’t producing the results you were hoping for, change the campaign. Or change the target, I suppose.
Everything is an experiment. Every brief or KPI target a hypothesis.
If you get unexpected results, redesign the experiment.
Similar to Google:
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns.
Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS).
Can pick up to 20 but sounds like you’re limited to a pre-defined list or requesting additions.
If you’re having different kinds of conversations in the same moment, it’s really, really hard to hear each other. It’s really hard to feel connected.
At the core of successful communication is having the same kind of conversation at the same moment.
-Charles Duhigg
This is why your messaging frequency needs to be > 1.
Marketing is a conversation. And your audience is not always in the mood to have the same conversation your messaging wants to have.
via Radio Headspace