Coming Soon: AdsGPT?
OpenAI wants to monetize ChatGPT via ads (which isn’t a surprise, just think of the Google Search budgets waiting to be reallocated).
The company recently hired for a “Growth Paid Marketing Platform Engineer” (listing is no longer up) that :
would be responsible for “developing campaign management tools, integrating with major ad platforms, building real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimize our objectives.”
There is currently an open role called Growth - AI Workflows, Martech, Creative Systems that will:
Design and launch AI-powered creative systems (dynamic content generation, automated asset production, experimentation tooling) that enable rapid, personalized campaigns across multiple channels.
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Build and scale a modern martech stack (data pipelines, automation platforms, experimentation frameworks) that supports sophisticated targeting, measurement, and real-time optimization.
Connecting ad functionality to Instant Checkout is an obvious first step. The trap is building an ad system that looks like the current heavy hitters.
Turning responses into pay-to-play performance PR outputs kills trust.
Plopping Google Search Ads style placements somewhere in the chat pane is lazy and annoying.
Utilizing the unique understanding of a user, content, and intent to create a new paradigm of contextual advertising that provides value and isn’t reliant on hoovering up user data is the opportunity.
LLMs love YouTube
YouTube is cited 200x more than any other video platform in AI search results
If SEO 4 LLMs is about showing up where the spiders are crawling, it might be time for your brand to start a YouTube channel.
Jobs report: fewer jobs, better pay?
No federal jobs data this month due to the shutdown, so ADP’s data will have to do:
Private sector employment shed 32,000 jobs in September and pay was up 4.5 percent year-over-year
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“Despite the strong economic growth we saw in the second quarter, this month’s release further validates what we’ve been seeing in the labor market, that U.S. employers have been cautious with hiring,” said Dr. Nela Richardson, chief economist, ADP.
More ads in more places: Mastercard edition
Mastercard unveils a dedicated network to deliver personalized content across channels at scale.
Advertisers come to Mastercard to deliver tailored offers and content (i.e., cashback, discounts, incentives, advertisements and more) to specific audiences aligned to their own business goals.
From the landing page:
Leverage our extensive network of publishing partners to reach millions of actively engaging, permissioned consumers
A sharp deterioration in consumers’ views of the current economic situation weighed on confidence
😬
Present situation vibes dropped 7 points .
Expectations dipped (again) and have now been below 80 (the unofficial recession signal) since February (maybe giving credence to the rolling recession hypothesis?).
Consumers’ write-in responses showed that references to prices and inflation rose in September, regaining its top position as the main topic influencing consumers’ views of the economy.
The key to branding and messaging in a post-AI world? Personality
Average is easy to churn out at a superhuman clip. Stand out by saying things that only apply to your brand.
I’ve seen this advice a lot lately, this classic New Balance ad is a great example.
Say something only you can say.
