I like this take on new tech adoption from Douglas Adams.
any new technology is received differently by three different groups of people.
If you’re below the age of 15, it’s just the way things have always been.
If you’re between the ages of 15 and 35, it’s really cool and you might be able to get a job doing it.
If you’re above the age of 35, it’s unholy and against the order of society and will destroy everything.
via a16z
“Audio all the time” is one of my core marketing beliefs for 2024, so I always like more evidence that it’s a good idea.
88% of TikTok users agree that sound is vital to the TikTok experience. And for 73%, sound prompts them to “stop and look” at an ad, while also making them less likely to skip, watch longer on average and feel more positive.
via TikTok
Advertising is the new subscription revenue for platforms and Apple wants a piece.
via Gizmodo
Apple just hired a 14-year ad executive from NBCUniversal, Joseph Cady, to further beef up its growing video advertising team
via 9TO5Mac
Apple is said to be testing an AI-powered ads platform with a select group of partners
A season of ch-ch-changes is coming.
For most of us the key to the great commercial or ad or marketing idea or message lies within something that is already true about what we do. We just need the eyes to see it and the guts to go for it.
