∞

It’s no so much the tariffs themselves (though they’re certainly not helping, especially for anyone relying on goods from China), but the uncertainty about what, when, and how much that is wreaking havoc on planning right now.

Some large companies are refusing to even give guidance in earnings reports because it’s a fool’s errand.

The supply chain signals are clear though:

the CEOs of Target, Walmart, and Home Depot convened with the president to warn that supply chain disruptions caused by tariffs will lead to notable product shortages in their stores within just a couple of weeks

Freight company HLS Group told clients earlier this month that it has already recorded 80 cancelled vessels out of China as tariffs crunch demand

∞

From Meta:

we are expanding ads in Threads to all eligible advertisers globally, as well as access to inventory filter. This new placement—Threads feed—will be on by default for new campaigns using either Advantage+ or Manual Placements. Advertisers have the option to opt out of Threads feed via Manual Placements.

∞

Here’s how the DOJ & friends want Google to break up its search monopoly:

  • No more paying for default status (this was the obvious ask)
  • Get rid of Chrome
  • Open source the data—queries, coverage, performance, etc

If it’s still a monopoly in 5 years, Android could be on the chopping block.

The advertising remedies are kind of weird…

  • Provide more information to advertisers in search query reports
  • Let advertisers opt out of broad and automated keyword matching.

On the first one, sure, whatever.
But on the second, feels like advertisers refusing to change and wanting their old toys back.

∞

Have a podcast and not seeing much growth?

Try these tips from Grow the Show:

Completion rate < 65-75%?

Keep tinkering with your intros and your content and the promise that each episode makes

Downloads stalled?

Keep tinkering with your promotion efforts

Experiment with post formats and styles

YouTube views < 💯?

You need to change your titles and thumbnails

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The behavior change Manton outlines here is one I find myself mirroring

I’m now asking AI for simple queries that Google would be equally good for. Using AI essentially automates the workflow of getting 10 links from Google, clicking on 3-4 of them, then skimming the web pages to get your answer.

Getting links in the response plays a part for me.

I imagine this will become more common.

Which is more bad news for Google.