Here’s how the DOJ & friends want Google to break up its search monopoly:
- No more paying for default status (this was the obvious ask)
- Get rid of Chrome
- Open source the data—queries, coverage, performance, etc
If it’s still a monopoly in 5 years, Android could be on the chopping block.
The advertising remedies are kind of weird…
- Provide more information to advertisers in search query reports
- Let advertisers opt out of broad and automated keyword matching.
On the first one, sure, whatever.
But on the second, feels like advertisers refusing to change and wanting their old toys back.
Have a podcast and not seeing much growth?
Try these tips from Grow the Show:
Completion rate < 65-75%?
Keep tinkering with your intros and your content and the promise that each episode makes
Downloads stalled?
Keep tinkering with your promotion efforts
Experiment with post formats and styles
YouTube views < 💯?
You need to change your titles and thumbnails
The behavior change Manton outlines here is one I find myself mirroring
I’m now asking AI for simple queries that Google would be equally good for. Using AI essentially automates the workflow of getting 10 links from Google, clicking on 3-4 of them, then skimming the web pages to get your answer.
Getting links in the response plays a part for me.
I imagine this will become more common.
The point isn’t going viral. Unless your business is monetizing the hamster wheel.
As Gabe the Bass Player says:
But the point isn’t to just attract a crowd.
We want to attract a crowd doing our specific thing.
We want a crowd that is attracted to what we do.
We want what we do to serve the expectations wrapped up in that attraction.
Attention is a means, not an end.
Indexing on attention leads to clickbait, which is the act of breaking the promise of expectation.
Never a good move for a business.