People feel increased prices long before potential reshoring employment shifts from tariffs, these 3 headlines could sour sentiment for the executive branch:
Amazon to display tariff costs for consumers
Kickstarter Introduces ‘Tariff Manager Tool’ to Add Charges to Already Fully Funded Projects
Temu adds ‘import charges’ of about 145% after Trump tariffs, more than doubling price of many items
Brands are buckling up for a rough year, especially those importing from China.
This could open the door for more messaging opportunities as major platforms make the impact of tariffs plain to shoppers.
Eventually all large platforms become commerce platforms
When ChatGPT users search for products, the chatbot will now offer a few recommendations, present images and reviews for those items, and include direct links to web pages where users can buy the products.
The ChatGPT search update is part of OpenAI’s effort to compete with rival Google by creating a better, more personalized experience to find products and information on the internet.
Everyone is coming for Google these days.
via TechCrunch
Perplexity wants to be Google, but based in AI vs. traditional search.
From TechCrunch:
“That’s kind of one of the other reasons we wanted to build a browser, is we want to get data even outside the app to better understand you,” [CEO Aravind] Srinivas said. “Because some of the prompts that people do in these AIs is purely work-related. It’s not like that’s personal.”
This aligns with the company’s vision and is not a recent pivot, but you can tell they smell blood in the water with Google’s regulatory woes.
The easiest job in marketing is to give people what they’re telling you they want. And sometimes companies even mess that up.
This story (YouTube link) from Bryan-Michael Cox shows the value of listening to fans.
The fans were asking for this song. First of all, they didn’t even put the song on the album initially. The fans were asking for the song because…they were playing songs during the pandemic on a Live and played the snippet and the snippet went viral. And everybody asked for the song and the album comes out, the song’s not on the album. So they had to go do a re-release.
Each individual is a heliocentric universe in which they are the sun.
When it comes to your marketing, they don’t care about you. They care about how your offer and brand fits into their universe as a satellite.
Don’t talk about you. Talk about what you do for them.