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Your marketing strategy isn’t a recipe—a step-by-step guide.

It’s a list of ingredients and ideas on how they can be combined.

Things change. Opportunities arise. Resources fluctuate.

Adaptable approach »> prescriptive instructions

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OpenAI is taking the Netflix approach to launching ads in ChatGPT and going for the premium price point from the jump

From Adweek:

OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads

From The Verge:

OpenAI is reportedly asking a high price to advertise on ChatGPT, around $60 per 1,000 views, or triple what ads on Meta’s platform usually cost

It’s likely that these cost targets plus a long road to figuring out what works best means it’ll be a while until self-serve ChatGPT ads are available to most advertisers.

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Revisiting this quote by Tristan Bernard today:

In the theatre the audience want to be surprised—but by things they expect.

The internet is the theatre and we are all both players and audience.

And now AI is both joining us and getting its own theaters.

Are you not entertained?

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Why is OpenAI focusing on creating a social media platform?

I know every big tech company wants one for attention and data capture. But how does this vision overlap with the core OpenAi brand premise?

Biometric verification is not synonymous with OpenAI in my mind. Is it just a slop spot?

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I love when a client says “and I know Kyle will say…” and proceeds to say what I was going to say.

It means I’m being consistent and they’re listening. And there is trust going both ways.