OpenAI wants to monetize ChatGPT via ads (which isn’t a surprise, just think of the Google Search budgets waiting to be reallocated).

The company recently hired for a “Growth Paid Marketing Platform Engineer” (listing is no longer up) that :

would be responsible for “developing campaign management tools, integrating with major ad platforms, building real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimize our objectives.”

There is currently an open role called Growth - AI Workflows, Martech, Creative Systems that will:

Design and launch AI-powered creative systems (dynamic content generation, automated asset production, experimentation tooling) that enable rapid, personalized campaigns across multiple channels.

&

Build and scale a modern martech stack (data pipelines, automation platforms, experimentation frameworks) that supports sophisticated targeting, measurement, and real-time optimization.

Connecting ad functionality to Instant Checkout is an obvious first step. The trap is building an ad system that looks like the current heavy hitters.

Turning responses into pay-to-play performance PR outputs kills trust.
Plopping Google Search Ads style placements somewhere in the chat pane is lazy and annoying.

Utilizing the unique understanding of a user, content, and intent to create a new paradigm of contextual advertising that provides value and isn’t reliant on hoovering up user data is the opportunity.