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Great communities thrive on repeatability. The rituals, the culture, the gatherings, and the expectation settings.
What’s a daily / weekly / regular thing your community can galvanize and evangelize around?
This from earlier provides a good reminder
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
The customer journey is about the customer’s journey to find your brand. Not your brand’s journey to find a customer.
Stanislavsky taught his acting students to ask three questions of their characters in any scene: “Who am I? How did I get here? What do I want?”
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
Google has pulled the plug on pulling the plug on third-party cookies in Chrome.
It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.
Per Google:
we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing
Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.
Cookies have crumbled, but the crumbs are sticking around.
Now your products don’t have to be in Walmart for your ads to be there.
The retail giant said it plans to start offering ad space inside of its stores to companies that don’t sell products at Walmart
…
Shoppers can expect to see the commercials when they walk by the TV department and when they use the standalone kiosks.Walmart said the in-store advertisements “will be relevant based on the customer journey,” and will help brands leverage Walmart’s reputation while customers shop.
The rise of retail (and commerce) media is only going to accelerate.
via Quartz
pay much greater attention to your style, the visuals, the story they tell.
Remember: images linger in the mind long after words are forgotten.
Pay more attention to the form of your message than to the content. Images are more seductive than words, and visuals should actually be your real message.
Robert Greene may as well be writing about digital media and advertising here.
Creative is the most important of your ad assets.
via The Daily Laws
IKEA and Home Depot have Halloween decor featured on their home pages.
Just heard a grocery store manager say they’ll be getting Halloween candy in store in 2-3 weeks.
The holiday season is about to begin.
From Tom Asacker:
Ask them if your organization, your culture, is producing the results it is designed to produce?
It’s a trick question. A sort of business koan.
The answer is “yes.”
If you don’t like the results your thing is producing, you don’t change how you think or approach it, you change how it’s designed.
If your marketing campaign isn’t producing the results you were hoping for, change the campaign. Or change the target, I suppose.
Everything is an experiment. Every brief or KPI target a hypothesis.
If you get unexpected results, redesign the experiment.
Similar to Google:
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns.
Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS).
Can pick up to 20 but sounds like you’re limited to a pre-defined list or requesting additions.
If you’re having different kinds of conversations in the same moment, it’s really, really hard to hear each other. It’s really hard to feel connected.
At the core of successful communication is having the same kind of conversation at the same moment.
-Charles Duhigg
This is why your messaging frequency needs to be > 1.
Marketing is a conversation. And your audience is not always in the mood to have the same conversation your messaging wants to have.
via Radio Headspace
🚨 🪦
Google to kill off URL shortener once and for all
Links shortened with goo.gl will stop working in 2025
You have just over a year to migrate if you’re currently using Google URL Shortener.
via The Register
Stories are our wealth.
-Joy Harjo
was assumed that for a streaming service to work as a standalone business, you needed at least 100,000,000 subscribers. And now the thought from these market leaders is that you really need more like 200,000,000.
The list of services that hit the 200M mark (YouTube not included):
- Netflix
- Amazon Prime
- Disney-Hulu
Forecast includes:
Apple remaining a niche participant but appears to be feeling its way into a long-term, albeit money losing presence, which it can afford to do.
Consolidation is coming.
via the Behind the Numbers podcast
Paramount might do for streaming TV ads what Spotify did for podcast ads: make it accessible at small budgets.
With the new offering, SMBs will be able to easily create and launch ads in one business day, with campaign minimums as low as $500. In addition, Paramount is looking to give these new-to-TV advertisers several self-service creative tools.
This reduces the barrier of entry to the point of “why not try it?”
via Adweek
Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps
🤔
Imagine this is a bridge deal (like Netflix’s initial partnership with Microsoft) until the internal infrastructure is there, but this is such a weird choice.
Maybe the Taboola model is less reliant on user data and therefore more privacy friendly to match Apple’s positioning.
Right now though, I’m with Om, this feels like the enshittification of Apple.
via Axios
This is an interesting stat about Prime Day ads:
15 dollars of incremental sales for every dollar of AM/FM radio advertising
Audio content, especially the more intimate medium of podcasting, continues to be advertisers’ best bet for attracting customers and clinching the sale