Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for a 30-second ad slot, one buyer saidThe streaming platform initially came to the market with $65 CPMs in 2022
The bigger barrier for running streaming TV ads now is making the video asset as platform ad prices continue to come down.
Originally mentioned back in May, Apple is leaning in to Safari being the anti-Chrome.
Safari is getting a new feature. Distraction Control allows users to get rid of distracting elements from a webpage.they can click on an element of the webpage, and it will be removed from view.but only for elements that don't regularly change. Since website advertising often refreshes regularly, Distraction Control will still allow ads to show.
A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets.
The advertising portion seems specific to “general search text advertising,” so YouTube shouldn’t be at risk.
We’ll see where this goes, but my guess is Big G won’t be buying default status anymore.
The prospect of losing tens of billions in guaranteed revenue from Google — which presently come at little to no cost to Apple — disincentivizes Apple from launching its own search engine when it otherwise has built the capacity to do so
Great communities thrive on repeatability. The rituals, the culture, the gatherings, and the expectation settings.
What’s a daily / weekly / regular thing your community can galvanize and evangelize around?
This from earlier provides a good reminder
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
The customer journey is about the customer’s journey to find your brand. Not your brand’s journey to find a customer.
Stanislavsky taught his acting students to ask three questions of their characters in any scene: “Who am I? How did I get here? What do I want?”
These strike me as great questions to ask from the POV of your customer for each touch point you design for.
Google has pulled the plug on pulling the plug on third-party cookies in Chrome.
It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.
Per Google:
we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing
Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.
Cookies have crumbled, but the crumbs are sticking around.