Google wanted advertisers to turn everything over to the algorithms with Performance Max, advertisers pushed back and asked for a peek inside the black box. Big G blinked.
Based on your feedback, we’re starting to roll out conversion metrics to Performance Max asset reporting for all advertisers globally to help you understand what’s working well and further optimize your creative.YouTube video placement reporting for Performance Max is now rolling out as well, helping you ensure that your ads appear in brand-suitable places.
Oh yeah, and more AI.
I love this from Sidekick Books:
Award-winning publisher of hybrid and experimental multi-author treasuries and pamphlets. We believe the most interesting place to start is at the edges, on the borders between things.
Clear and concise.
Prominently displayed on the homepage.
No confusing what they do or what they’re about.
And they are making it clear they aren’t for everyone. Not for the mainstream.
Are you comfortable cutting out as many as you invite in with a simple sentence? Are you this clear about what you do?
So what keeps us going?
For some, it’s fear.
But for most of us, it’s belief in our actions.
And that belief is fueled by visceral signs of impact.
Every business operates on goals and metrics.
What if “visceral signs of impact” was a KPI?
What is the impact you are trying to make? What is a sign you’re making it?
US mortgage rates plummeted this week after weaker-than-expected employment data raised the odds of the Federal Reserve cutting interest rates next month.The standard 30-year fixed-rate mortgage averaged 6.47% this week.That’s down substantially from last week’s average of 6.73% and marks the lowest level since May 2023.
This plus price index reports could be good news.
Or it could be a sign the vibecession is turning into a recession.
Not sure I’d call it until after the election.
Last month, the price of a USPS stamp increased 5 cents to 73 cents. A change that may further squeeze businesses looking to minimize shopping costs as much as possible in the age of free shipping.
Postage increases used to be pegged to inflation, usually going up at most once a year. But Sunday will mark the sixth increase in three years, during which first-class stamp increases rose 10 percentage points faster than overall inflation.
Netflix will charge advertisers CPMs (cost per thousand viewers) between $20 and $30 for some of its ad inventory, the buyers said. Netflix will charge $20 for a 15-second ad slot and $25 for a 30-second ad slot, one buyer saidThe streaming platform initially came to the market with $65 CPMs in 2022
The bigger barrier for running streaming TV ads now is making the video asset as platform ad prices continue to come down.
Originally mentioned back in May, Apple is leaning in to Safari being the anti-Chrome.
Safari is getting a new feature. Distraction Control allows users to get rid of distracting elements from a webpage.they can click on an element of the webpage, and it will be removed from view.but only for elements that don't regularly change. Since website advertising often refreshes regularly, Distraction Control will still allow ads to show.
A federal judge ruled that Google violated US antitrust law by maintaining a monopoly in the search and advertising markets.
The advertising portion seems specific to “general search text advertising,” so YouTube shouldn’t be at risk.
We’ll see where this goes, but my guess is Big G won’t be buying default status anymore.
The prospect of losing tens of billions in guaranteed revenue from Google — which presently come at little to no cost to Apple — disincentivizes Apple from launching its own search engine when it otherwise has built the capacity to do so