Google has pulled the plug on pulling the plug on third-party cookies in Chrome.
It seems they couldn’t find a privacy-preserving replacement that would also preserve ad revenue.
Per Google:
we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing
Basically, Chrome will do what iOS started doing in 2021 with the advent of App Tracking Transparency in 14.5.
Cookies have crumbled, but the crumbs are sticking around.
Now your products don’t have to be in Walmart for your ads to be there.
The retail giant said it plans to start offering ad space inside of its stores to companies that don’t sell products at Walmart
…
Shoppers can expect to see the commercials when they walk by the TV department and when they use the standalone kiosks.Walmart said the in-store advertisements “will be relevant based on the customer journey,” and will help brands leverage Walmart’s reputation while customers shop.
The rise of retail (and commerce) media is only going to accelerate.
via Quartz
pay much greater attention to your style, the visuals, the story they tell.
Remember: images linger in the mind long after words are forgotten.
Pay more attention to the form of your message than to the content. Images are more seductive than words, and visuals should actually be your real message.
Robert Greene may as well be writing about digital media and advertising here.
Creative is the most important of your ad assets.
via The Daily Laws
IKEA and Home Depot have Halloween decor featured on their home pages.
Just heard a grocery store manager say they’ll be getting Halloween candy in store in 2-3 weeks.
The holiday season is about to begin.
From Tom Asacker:
Ask them if your organization, your culture, is producing the results it is designed to produce?
It’s a trick question. A sort of business koan.
The answer is “yes.”
If you don’t like the results your thing is producing, you don’t change how you think or approach it, you change how it’s designed.
If your marketing campaign isn’t producing the results you were hoping for, change the campaign. Or change the target, I suppose.
Everything is an experiment. Every brief or KPI target a hypothesis.
If you get unexpected results, redesign the experiment.
Similar to Google:
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns.
Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS).
Can pick up to 20 but sounds like you’re limited to a pre-defined list or requesting additions.
If you’re having different kinds of conversations in the same moment, it’s really, really hard to hear each other. It’s really hard to feel connected.
At the core of successful communication is having the same kind of conversation at the same moment.
-Charles Duhigg
This is why your messaging frequency needs to be > 1.
Marketing is a conversation. And your audience is not always in the mood to have the same conversation your messaging wants to have.
via Radio Headspace
🚨 🪦
Google to kill off URL shortener once and for all
Links shortened with goo.gl will stop working in 2025
You have just over a year to migrate if you’re currently using Google URL Shortener.
via The Register