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Consumers and ecommerce brands agree the sector’s outlook is positive. But they part ways when it comes to what makes a good shopping experience.

While brands chase shiny new toys like livestream and XR shopping, shoppers want:

  • Loyalty programs
  • Mobile apps
  • Reviews

Channels with “influence gaps” include search, broadcast, and events.

💡 The trendy channels brands focus on usually function as front doors for search.

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Snapchat will soon start “experimenting” with placing sponsored messages next to chat threads from friends, according to CEO Evan Spiegel.

These “Sponsored Snaps” from brands will appear as unread messages in Snapchat’s main Chat tab, implying that they’ll sit above messages from a person’s contacts until they’re acted on. This is the first time Snap will show ads in the most used part of its app.

Snap might be another early indicator. Have to imagine Meta is watching closely.

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According to LibSyn, podcast ad CPMs are:

:30 second = $18
:60 second = $25

Which means, on average, a minute long podcast ad is at the low end of :30 second streaming TV ad CPMs.

And podcasts create a higher degree of parasocial relationship with audiences.

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🔮 AI-powered voice assistants accessible in cars will boost audio ad performance.

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Low-income consumers feeling a pinch in the economy are leading to lower-than-expected sales for Dollar General


Not a great sign, especially with the recent downward revision of the jobs numbers.

But maybe there’s a silver lining.

As inflation eases, more retailers are starting to cut prices and focus on value for money messages. This essentially intensifies competition and gives shoppers more alternatives to Dollar General.
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YouTube became the first streaming platform ever to exceed 10% of total TV usage in July.

YouTube is massive but probably still underrated somehow.

Netflix is second to YT among streamers with both well ahead of the pack.

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Growth hacking is just that—hacks, tricks, shortcuts.

It’s like lighter fluid. There’s a purpose for both (usually speed and ease).

But once the lighter fluid burns off, what’s left?

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Building a brand is:

  • Expensive in the short run
  • Cheap in the long run

95% of consumers are likely to revisit a brand after a positive experience

via Marketing Tech News

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This Fall Will Be Fun For Marketers: Part 2

67% of consumers are anticipating marketing fatigue by November 1, 2024.

Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions.

Consumer confidence is up, with 50% of respondents expressing optimism about the economy, an increase from 26% in 2023.

61% plan to budget more for gifts this year.

via Marketing Tech News

🗺️

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What are your expectations of the circus?

We couldn’t get the elephants because we were too busy perfecting our popcorn. 

You have to know what people are coming to your business for. Every business has some attraction. And the thing that the customer is coming to your business for is what you should be focused on. 

We focus on the things we think are important just because every person has their little peculiar priorities. And every business owner either projects those priorities onto their business or has to be disciplined enough to not do that.

What are your customers expectations of you?