Nostalgia ultra
This year, set your hot tub time machine back a decade.
Likely the same data we’ve seen this year, which is pointing to one very singular desire, shared across the whole spectrum of now very fractured online communities: Everyone wants to take a mulligan on the entire last decade. To turn back the clock to the web circa 2015, with the hope that it can somehow undo all the horrors between then and 2025.
Trends cycle in and out of favor. Sometimes the names change, sometimes they don’t.
Oh, and Mr. Beast is hiring for viral marketing positions.
via Garbage Day
I’d rather get crushed for being optimistic than praised for being miserable and negative.
Forecast from a position of realism.
Then do one from a place of optimism.
Aim for the second.
The question guiding AI adoption/deployment often seems to be “what can we automate?” (which is, of course, not a new question, we just have a new tool to use in the answer.)
The better question is: what shouldn’t we automate?
Then work backwards from there.
If you’re bored with your core brand message and feel like you’ve been saying it over and over…
Good
Keep going.
Say it again.
It’s probably just starting to take hold outside your brand’s walls.