AppLovin’s ad targeting signals aren’t unique, but sometimes it’s good to get a reminder about what plays a role:

factors like:

• Advertising ID (IDFA or GAID);
• Vendor IDs (IDFV);
• IP Address;
• App Set IDs;
• Device make, model, carrier and operating system;
• Screen size and orientation, audio volume, battery and memory usage;
• Name and properties of the mobile application showing the ad;
• The country, time zone, and locale settings of the device;
• Network connection type and speed;
• Internet browser user-agent;
• Browsing behavior and search and purchasing histories;
• Previous interactions with ads served by AppLovin, with our advertising partners, or merchant partners’ websites and advertisements.

OpenAI has entered the AI browser wars

The thumb is hovering over the buy button…

What’s the last nugget of info that gets the click?
Is it right next to the button?
It probably should be 👇

Added a USP bar under the Add to Cart button to communicate value without clutter.

The Results:
$75,600 per month
$907,200 per year (forecasted)
Significant lift in conversion rate and add-to-cart actions

via Oliver Kenyon

Comprehension debt is the new technical debt

Arvid nails the dangers of vibin' with AI

when we don’t comprehend what the system does anymore. We don’t understand it because we never built the understanding in the first place.

What happens when you need to adjust your strategy or codebase? If the answer is going back to your AI, then that’s where the value is created.

Don’t use AI as a replacement (at least for your value-add activities), use it as an accelerant.

I like these 6 searcher archetypes from Yext:

• The Creator: Uses AI for ideation and content generation.
• The Explorer: Relies on AI to go deep, discover, and expand.
• The Price Shopper: Seeks deals, comparisons, and quick decisions.
• The Social Proof Seeker: Prioritizes reviews and recommendations.
• The Traditionalist: Trusts conventional engines for structured, factual answers.
• The Accidental Searcher: Starts from social or passive browsing, then acts.

The Traditionalist is older while the Accidental Searcher is younger.

How does your audience discover?