October’s consumer confidence survey results = 😐
Consumer confidence moved sideways in October…Changes to the individual subcomponents were also limited and largely cancelled each other out.
Confidence…
declined for consumers under 35
and…among consumers over 55
improved for consumers aged 35 to 54
fell for consumers making less than $75K a year
improved for most of the income groups making more than $75K
largest increase among those earning over $200K
Younger consumers and consumers earning over $75K have been the most optimistic overall
🎶Sp-sp-splinters🎶
Jyll is my go to for Google Ads insight, so this caught my attention:
Too many assets means your ad will take too long to learn and optimize - or never learn at all. 8-10 headlines and 3 descriptions is plenty for most advertisers
Google wants all the robot food, but maybe all is too much.
It makes sense… 🤔
How do you build a brand in world intermediated by chatbots and AI agents?
And in a world that’s less screen-centric?
What about a world with translucent screens we wear on our faces?
How do you become the synonym for the activity? Like Google for search and Kleenex for tissue.
It’s a reminder that customers reward companies that take long-term bets on value and consistency
That reminder is Kirkland, Costco’s house brand. A brand that is now bigger than Coca-Cola and Nike.
A brand that came about after listening to customers. What a novel idea!
(Just make sure you’re listening to your actual customers)