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- Expensive in the short run
- Cheap in the long run
95% of consumers are likely to revisit a brand after a positive experience
This Fall Will Be Fun For Marketers: Part 2
67% of consumers are anticipating marketing fatigue by November 1, 2024.
Marketing fatigue occurs when consumers feel overwhelmed by the volume or repetition of brand messages, leading to reduced engagement and negative perceptions.
Consumer confidence is up, with 50% of respondents expressing optimism about the economy, an increase from 26% in 2023.
61% plan to budget more for gifts this year.
What are your expectations of the circus?
We couldn’t get the elephants because we were too busy perfecting our popcorn.You have to know what people are coming to your business for. Every business has some attraction. And the thing that the customer is coming to your business for is what you should be focused on.We focus on the things we think are important just because every person has their little peculiar priorities. And every business owner either projects those priorities onto their business or has to be disciplined enough to not do that.
What are your customers expectations of you?
Sales and marketing are not just a tax you pay for not having a great product or great service. Great companies do sales and marketing. Sales and marketing are not evil. It’s just a tool, and you can do it well or you can do it icky.
They’re amplifiers.
On building a brand with personality:
A lot of business is boring. A lot of life can be really boring—especially adulting. Things can get really dull.Having a little bit of fun is helpful for everyone.
Every interaction with a customer is an exchange of trust.
You’re either banking trust or withdrawing from your accrued balance.
“The time has come for policy to adjust,” Fed Chair Jerome H. Powell said Friday, in his most anticipated speech of the year. “The direction of travel is clear.”Powell did not specify a timeline or forecast how much Fed leaders were preparing to lower rates. But his remarks came as close as possible to teeing up a cut at the Fed’s next policy meeting in mid-September.
So this, then Halloween, then election, then Black Friday.
Could be a wild Q4.
Chick-Fil-A is reportedly cooking up a family-friendly streaming service
I don’t understand this play. Trying to recreate the Disney content-experience flywheel? Long game for an ad network? And why not start with a podcast or a YouTube show? And if you have, is your awareness of a streaming service going to be intrinsically better?
Chick-Fil-A is reportedly shelling out about $400,000 per half-hour of unscripted content; the company is also eyeing scripted and animated projects.
That’s a lot of chicken.
Apple Podcasts can now be streamed from the web. Apple announced on Monday that its Apple Podcasts app is now available on all major web browsers (Chrome, Edge, Firefox, and Safari) in over 170 countries.
The new dedicated web experience aims to make it easier for anyone with a web browser on any device to access podcasts.
This is the second app Apple has announced a web version for in the last month.
Feels like someone found a (really) old to-do list and decided to knock it out.
Or, a play to appear more open for regulators (look ma, no proprietary hardware required!).
Or, Apple just finally decided to take advantage of the massive lead it had in podcasts (better late than never?).
Or, more access points means more users means more ad dollar potential.
Or, all of the above.
A new study reveals the promise and limitations of interactive TV advertising. The key findings:
- 36% stronger unaided brand recall vs. standard video ads
- 95% of viewers prefer adding products to cart over immediate purchase
- Higher CPMs: 10-15% above industry standards
The real question is: will people want to shop from their TV?
In a sense we already do this when we buy a movie, but that feels different than buying a shirt, etc.
Google and Amazon (and Paramount (via Walmart)?) get an immediate advantagege since they can drive you to an app where you are logged in and already shop.
The best way to provide value to your stakeholders is to provide value to your customers.
Notice that the wording of this does not confuse those two groups as the same.
People may be spending less time on Facebook (just the blue app, not Instagram), but it certainly isn’t going anywhere.
The number of Gen Z Facebook users in the US is expected to jump from 49.0% of the cohort (33.9 million users) in 2024 to 56.9% (40.5 million users) in 2028, per our forecast.Facebook's features outside of direct social communication—such as event organizing, niche community groups, and Facebook Marketplace—make it a useful tool. Among Gen Z Facebook buyers (ages 15 to 26), 75.0% made a purchase on Marketplace in the past 12 months.
YouTube is a powerhouse but also still somehow underrated as a marketing channel (video is the hardest asset to create). But this is very interesting
the company’s foray into short form content boasts between 1 to 3% click-through rate on ads, compared to .45% for TikTok ads and .24% CTR on longform YouTube.
Sounds like clickbait: an idea so wild it just might work!
The idea is that the US would require Google to make its search index publicly available for anyone to use.Wouldn't this be taking something that belongs to Google, though?Not really. The search index is a collection of keywords and other data from websites created by other people and other companies — not Google.
This would be interesting, and API access could be a revenue stream. But it feels unlikely.
This vibes with what I’ve been seeing in reporting
Intent is building, evidenced by improved CTR and CPCs - but conversion behavior isn't there yet. Low CvR and ROAS plagued the industry last week. This signals a movement in a "thinking about buying" direction. Something about the post-vacation late days of summer have us thinking about the future.
People are trying to sneak in some summer before it ends. Back to life, back to reality after Labor Day.
