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ChatGPT adds Instant Checkout (which sounds a lot like Perplexity’s Pro Shop).

Buy from Etsy sellers (Shopify coming soon) without leaving your chat thread. This continues the trend of every platform trying to become a shopping platform (see: Google Shopping, Meta Shops, TikTok Shop, etc.)

Merchants pay a small fee on completed purchases, but the service is free for users, doesn’t affect their prices, and doesn’t influence ChatGPT’s product results.

The processing fee is a marketing expense. This could be great for early adopters.

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LLMs love YouTube

YouTube is cited 200x more than any other video platform in AI search results

If SEO 4 LLMs is about showing up where the spiders are crawling, it might be time for your brand to start a YouTube channel.

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Jobs report: fewer jobs, better pay?

No federal jobs data this month due to the shutdown, so ADP’s data will have to do:

Private sector employment shed 32,000 jobs in September and pay was up 4.5 percent year-over-year

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“Despite the strong economic growth we saw in the second quarter, this month’s release further validates what we’ve been seeing in the labor market, that U.S. employers have been cautious with hiring,” said Dr. Nela Richardson, chief economist, ADP.

September jobs report showing a decrease of 32k jobs and a 4.5% increase in pay, highlighting significant losses in sectors like professional/business services, leisure/hospitality, the Midwest, and small to medium-sized establishments.
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More ads in more places: Mastercard edition

Mastercard unveils a dedicated network to deliver personalized content across channels at scale.

Advertisers come to Mastercard to deliver tailored offers and content (i.e., cashback, discounts, incentives, advertisements and more) to specific audiences aligned to their own business goals.

From the landing page:

Leverage our extensive network of publishing partners to reach millions of actively engaging, permissioned consumers

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A sharp deterioration in consumers’ views of the current economic situation weighed on confidence

😬

Present situation vibes dropped 7 points .

Expectations dipped (again) and have now been below 80 (the unofficial recession signal) since February (maybe giving credence to the rolling recession hypothesis?).

Consumers’ write-in responses showed that references to prices and inflation rose in September, regaining its top position as the main topic influencing consumers’ views of the economy.