I’ve been getting Visit San Antonio ads on NBA podcasts (at least this is where I notice them).

If intentional, it’s genius.

The Spurs have an all world talent in Wemby. Listeners are likely avid fans who would love to see him play in person.

Pitch the whole package, give them an excuse.


Instagram is more or less the Reels app now.

More than 50% of ads shown and nearly half of time spent were in Reels in 2025.

It makes sense on the ad front as there are more opportunities to show them. Time spent is a mix of user behavior and platform focus—everything is TikTok now.

via CNBC


Yesterday was Quitter’s Day

What’s one marketing related activity you should quit this year?


I think it was implied in my post yesterday, but I want to add it to “officially” add it to the list.

Pay attention.

Show up. Listen. Ask questions. Be curious.
Pay attention.


Show up.
Listen.
Ask questions.
Be curious.

Doing all 4 consistently is a differentiator.


Morgan Housel is on to something:

I have a theory about nostalgia: It happens because the best survival strategy in an uncertain world is to overworry. When you look back, you forget about all the things you worried about that never came true. So life appears better in the past because in hindsight there wasn’t as much to worry about as you were actually worrying about at the time.

Times were always simpler in “the good old days” because of how memory works.

When you see a nostalgia explosion, instead of jumping on the train, think about what it signals about how people are feeling.


Nostalgia ultra

This year, set your hot tub time machine back a decade.

Likely the same data we’ve seen this year, which is pointing to one very singular desire, shared across the whole spectrum of now very fractured online communities: Everyone wants to take a mulligan on the entire last decade. To turn back the clock to the web circa 2015, with the hope that it can somehow undo all the horrors between then and 2025.

Trends cycle in and out of favor. Sometimes the names change, sometimes they don’t.

Oh, and Mr. Beast is hiring for viral marketing positions.

via Garbage Day


I’d rather get crushed for being optimistic than praised for being miserable and negative.

-Jared Carrabis_

Forecast from a position of realism.
Then do one from a place of optimism.

Aim for the second.


The question guiding AI adoption/deployment often seems to be “what can we automate?” (which is, of course, not a new question, we just have a new tool to use in the answer.)

The better question is: what shouldn’t we automate?

Then work backwards from there.


A website without a CTA is an art project.