Choosing manual control over algorithmic features (smart bidding, automated audience targeting, etc) in paid platforms is like choosing manually-controlled traffic lights over automated ones.
(Yes, I did sit at a manually-controlled one, because road work, earlier and it was painful.)
Foursquare’s MarsBot has been reborn as BeeBot (basically).
It sounds like a glimpse at the future of computing (ambient computing!). The interface is your headphones (AirPods get the name drop) and information is fed to you via your location (using AI (obvs)).
Audio augmented reality
If you removed a channel from your marketing mix, what would you do with that budget / bandwidth / audience?
Unless what you’re selling is solely aimed at the base of Maslow’s pyramid then the purchase decision is an emotional one.
We are creatures of story. How your brand furthers, amplifies, or enhances the consumer’s personal story is the decision matrix.
via Gallup
