Asked a client how we can provide better service than previous agencies…
“Just show up, that’s a good start.”
The good news for marketers, the bar is pretty low when it comes to making an impression.
The bad news is, we let the bar get set pretty low.
CapCut users are scrambling since news of the potential TikTok ban broke. Some said they were worried they wouldn’t be able to continue to make videos without access to CapCut.
Are you using your tools or being used by them?
A creative signature or brand look should be tool agnostic.
& this is true of most digital businesses right now:
Everyone’s using the same basic tools
How can you use those tools differently and stand out?
In the simplest terms, stores serve as hubs of fulfillment and support distribution logistics. This is increasingly more important as consumers are becoming more demanding for convenience or immediate deliveries.
While Walmart continues to try to Amazonify itself, Amazon is trying to crack Walmart’s advantage: physical stores.
via Retail Dive
Instagram looks to be experimenting with a new option that would enable you to hide the description and UI buttons on Reels clips, giving you a cleaner viewing experience.
Consider this your reminder to remember the safe zones of the various platforms you may be making content for.
We’re thinking about it a lot more at Blue Ion these days.
It seems to me that in recent times, there has been a great push toward exclusivity and identity. However, the universal problem of the COVID 19 pandemic may have helped to undercut this, though it is too early to predict how this will truly influence writing.
-John Robinson
Replace “writing” with “society” and this still holds.
via Periodicity Journal (the specific post appears to have been removed from the site, I read it in my RSS reader)
It’s been a while since I’ve written about the splintering of spending across demographics, turns out it may be keeping interest rates higher for longer.
Spending by older affluent Americans is helping grow the economy. But it’s also contributing to a delay in the Federal Reserve cutting rates.
…
People 55 and over own nearly 75% of all household wealth. With gains in both the housing and stock markets, older people are spending more on expensive services like travel, entertainment, and healthcare, keeping prices in those sectors high
via The Daily Upside
Everyone can be an ad platform now. This is just the beginning.
In it’s first-ever NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital and brick-and-mortar retail media, mobile app, and CTV inventory.
via MediaPost
I kind of love this idea:
How to transform your Google Ads headlines with anti-audiences
To define your anti-audience, think about who’s least likely to say “yes” to your offer:
- Who doesn’t resonate with your unique selling points?
- Who clicks your ads but doesn’t become a lead or make a purchase?
- Who fills out a form but never follows through to become a client or customer?
Your brand can’t be for everyone.
Which means it’s actively not for some.
Lean into that.