Questions tend to be framed from the perspective of making existing audio content reach more people. Nuzum argues the audience should be the core of the question, and the answer. The first step is to identify the audience to be served, understand them, and then determine what can be done to best serve them.
This is also how you do good marketing.
No brand is owed an existence or an audience. Do the work to earn it.
Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary Audience Graph tools, helping them target audiences and measure data better.
Collab of the year for retail marketers?
via The Verge
Consumers have different preferences. It’s ultimately about removing friction in the experience, but what removing friction looks like is very different depending on who that customer is.
Reducing friction usually revolves around being faster or cheaper (both of which get easier with scale).
But there are more options, like:
- Simpler
- Longer lasting
- Stronger
- Easier
- More focused
- Deeper integration
- More flexible
Reduce your customers’ friction, not generic friction.
via the Behind the Numbers podcast
Podcasts drive consistent growth in awareness, likelihood to seek information, purchase intent, and recommendation.
More podcasts in your strategy!
Asked a client how we can provide better service than previous agencies…
“Just show up, that’s a good start.”
The good news for marketers, the bar is pretty low when it comes to making an impression.
The bad news is, we let the bar get set pretty low.
CapCut users are scrambling since news of the potential TikTok ban broke. Some said they were worried they wouldn’t be able to continue to make videos without access to CapCut.
Are you using your tools or being used by them?
A creative signature or brand look should be tool agnostic.
& this is true of most digital businesses right now:
Everyone’s using the same basic tools
How can you use those tools differently and stand out?
In the simplest terms, stores serve as hubs of fulfillment and support distribution logistics. This is increasingly more important as consumers are becoming more demanding for convenience or immediate deliveries.
While Walmart continues to try to Amazonify itself, Amazon is trying to crack Walmart’s advantage: physical stores.
via Retail Dive
Instagram looks to be experimenting with a new option that would enable you to hide the description and UI buttons on Reels clips, giving you a cleaner viewing experience.
Consider this your reminder to remember the safe zones of the various platforms you may be making content for.
We’re thinking about it a lot more at Blue Ion these days.
It seems to me that in recent times, there has been a great push toward exclusivity and identity. However, the universal problem of the COVID 19 pandemic may have helped to undercut this, though it is too early to predict how this will truly influence writing.
-John Robinson
Replace “writing” with “society” and this still holds.
via Periodicity Journal (the specific post appears to have been removed from the site, I read it in my RSS reader)