It’s been a while since I’ve written about the splintering of spending across demographics, turns out it may be keeping interest rates higher for longer.
Spending by older affluent Americans is helping grow the economy. But it’s also contributing to a delay in the Federal Reserve cutting rates.
…
People 55 and over own nearly 75% of all household wealth. With gains in both the housing and stock markets, older people are spending more on expensive services like travel, entertainment, and healthcare, keeping prices in those sectors high
via The Daily Upside
Everyone can be an ad platform now. This is just the beginning.
In it’s first-ever NewFronts presentation, mobile carrier T-Mobile unveiled an expansion of its advertising solutions unit, boosting both digital and brick-and-mortar retail media, mobile app, and CTV inventory.
via MediaPost
I kind of love this idea:
How to transform your Google Ads headlines with anti-audiences
To define your anti-audience, think about who’s least likely to say “yes” to your offer:
- Who doesn’t resonate with your unique selling points?
- Who clicks your ads but doesn’t become a lead or make a purchase?
- Who fills out a form but never follows through to become a client or customer?
Your brand can’t be for everyone.
Which means it’s actively not for some.
Lean into that.
Why “Curious Marketers Club”?
In the words of James Clear:
There are many recipes for success. There is no single way to win. But nearly all recipes include two ingredients: curiosity and drive.
Yup
JPMorgan’s pivot to advertising means all companies are adtechs now
The crumbling of cookies has shifted value from third-party cookies to first-party cookies.
Which means anyone who has customer data can now create an ad platform.
&, as we’ve seen repeatedly lately, ads are where large scale revenue growth happens these days.
via Financial Times
