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How to Make a Video According to TikTok (Shop)

First Meta, then LinkedIn, now video making tips from TikTok (Shop).

You Gotta Have a Hook

You have to pique curiosity within the first 3 seconds. The first line must grab attention.

Bennies, Baby

Once attention is grabbed, move into the benefits / variations of your product.

Heed the Call

End with a call to action and make it easy to take the relevant action (aka don’t just dump them on your homepage).

create short videos that capture attention, clearly deliver a brand or product message, and convert.

To recap:

1. Capture attention in the opening seconds
2. Validate the product
3. Give a clear next step (CTA)

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Inflation is sticking around.

From the BLS:

The Consumer Price Index for All Urban Consumers (CPI-U) increased 0.3 percent on a seasonally adjusted basis in November, after rising 0.2 percent in each of the previous 4 months

Over the last 12 months, the all items index increased 2.7 percent

Shelter index rose 0.3%
Food up 0.4%
Energy up 0.2%

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Everyone’s coming for Meta 😎

Solos challenges Meta’s Ray-Bans with $299 ChatGPT smart glasses

That allows the AirGo Vision to do things like translate text into different languages, provide directions to nearby locations or landmarks, and give the wearer more information about what they’re looking at.

A swappable frame system means that you can wear the glasses with or without the camera

To paraphrase Ian Fleming: Once is chance. Twice is coincidence. Three times is a trend.

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4 tactics from CMOs on maintaining a healthy marketing funnel in tough times

  • Bottom funnel traffic started as top-of-funnel, don’t cut your discovery efforts.

Those upper-funnel ads are necessary for lower-funnel ads in places like search to work.

  • Make sure any low-cost and no-cost avenues are fully optimized

  • Measure on the right time frame

  • Be proactive talking with leadership

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As the name of this blog might suggest, I’m big on curiosity.

“It’s lo-fi chill electronic music” is the aisle where you find things at Home Depot. “It makes you nostalgic for something that didn’t happen” makes you curious.

invoking something people wish they had, wish they had back, or wish they knew. It exposes a gulf that an audience would agree exists between what they know or feel now, and what they would like to know or feel. It is specific, not general. It is a gap they have to fill